Content Marketing Director

Content Marketing Director

Remote- US

Pipeline360 is a B2B demand generation solution that helps businesses scale their marketing through an all-in-one platform integrating content syndication, account intelligence, and digital advertising. This approach, called "Branded Demand," focuses on generating high-quality leads and building brand awareness concurrently.

Why us?

We are an organization of integrity, talent, passion, and vision with a long track record of growth, customer success, and a commitment to driving leading innovation and delivering world-class customer experience.

Pipeline360 is looking for a high-impact Content Marketing Director to lead our next phase of content-driven growth. This is an exciting opportunity for a strategic, hands-on leader ready to scale content and communications at a fast-paced, high-growth company.

As the head of our content engine, you’ll lead the strategy, planning, creation, and optimization of content across multiple channels.

Your mission: position Pipeline360 as the go-to authority in demand generation, while supporting pipeline growth, brand elevation, and audience engagement.

This role blends editorial excellence with strategic marketing acumen and is ideal for someone who thrives in a collaborative, metrics-driven environment. You’ll work closely across Marketing, Sales, and Executive Leadership – owning content that moves the needle across the buyer journey.

Key Responsibilities

Content Strategy & Planning

• Build and maintain a comprehensive content and communications strategy aligned to revenue goals, product priorities, and customer needs.
• Own the content roadmap, ensuring the right mix of thought leadership, educational, and conversion-focused content across the funnel.
• Ensure seamless integration across paid, earned, owned, and shared channels.
• Define key KPIs and implement processes for regular content performance reviews.

Content Creation & Editorial Oversight

• Lead the creation of high-quality content: blogs, whitepapers, case studies, eBooks, videos, presentations, newsletters, and more.
• Develop a high-impact external newsletter strategy that builds and engages an audience of B2B marketers, drives demand for our solutions, humanizes our leadership team, and accelerates the sales pipeline through thought leadership
• Shape and maintain a consistent brand voice and editorial tone across all assets.
• Collaborate with subject matter experts (internal and external) to extract insights and develop impactful narratives.

Social Media & Community Engagement

• Develop a strong, engaging presence on LinkedIn and other relevant B2B platforms.
• Drive audience growth, internal/executive advocacy, and organic reach.
• Identify trends and opportunities to insert Pipeline360 into relevant industry conversations.

Website & SEO Management

• Oversee website content strategy and updates in partnership with design/dev resources.
• Ensure content is SEO-optimized and structured for discoverability and engagement.
• Leverage tools like SEMrush, Ahrefs, or GA4 to monitor and enhance content performance.

PR, Internal & External Communications

• Drive corporate storytelling through proactive PR campaigns and agency collaboration.
• Own internal communication efforts to align teams around brand, product, and GTM updates.
• Craft executive content (e.g., LinkedIn posts, bylines, speaking abstracts) to amplify thought leadership.

Agency & Contractor Management

• Manage and scale a network of agencies, freelancers, and creative partners to support execution.
• Set clear goals, timelines, and quality standards for all outsourced content initiatives.
• Build a cost-effective content operation that scales as we grow.

What We’re Looking For

Required Qualifications:

• 8–10+ years of B2B content marketing experience, with proven success in strategic planning and execution.
• Strong editorial background: expert in messaging, voice, tone, and long-form storytelling.
• Deep understanding of buyer journey mapping, persona-based content, and ABM strategies.
• Proficiency with platforms like HubSpot, WordPress, GA4, and AI-powered content tools (e.g., Jasper, ChatGPT)
• Skilled at measuring and optimizing content performance with a data-first mindset.
• Experience managing external partners and leading content teams (freelance or in-house).
• Ability to work cross-functionally and manage multiple projects in a fast-paced, growth-stage environment.

Why Join Pipeline360?

• High-impact role: You'll own a key strategic function that directly fuels pipeline and brand authority.
• Remote-first culture with flexibility and autonomy.
• Opportunity to shape the narrative in a fast-growing space with strong executive support.
• Competitive salary and performance bonuses.
• Collaborative team of marketers, sales leaders, and innovators who love what they do.

If you’re a builder, a storyteller, and a strategic thinker ready to lead content at scale – we’d love to hear from you.