Social Media Manager

Pink Palm Puff is a global growing ecommerce fashion brand with a strong digital presence and highly engaged community.

As we continue to scale, we are looking for an experienced Head of Social Media to lead our social strategy, content direction, and platform growth.

This role will play a critical part in shaping how the brand shows up across social platforms and ensuring content execution aligns with product launches, marketing initiatives, and brand evolution.

Position Overview

The Head of Social Media will be responsible for developing and executing Pink Palm Puff’s social media strategy across major platforms including Instagram, TikTok, YouTube, Pinterest, and emerging channels.

This role requires a strong operator with deep experience in ecommerce fashion social media, content production, influencer collaboration, and platform growth. You will oversee content planning, execution, performance tracking, and community engagement while working closely with marketing, product, and leadership teams.

Key Responsibilities

Social Media Strategy and Growth

• Develop and lead the overall social media strategy across key platforms including Instagram, TikTok, YouTube, Pinterest, and emerging channels
• Ensure content aligns with brand positioning, product launches, and broader business priorities
• Drive consistent audience growth, engagement, and brand visibility
• Monitor platform trends and identify opportunities to strengthen brand reach and performance

Content Planning and Execution

• Oversee the full content lifecycle including ideation, planning, production, and publishing
• Provide creative direction to ensure content aligns with brand standards and visual identity
• Maintain structured content calendars aligned with product launches and campaigns
• Coordinate with internal and external teams including photographers, videographers, and editors to ensure consistent execution

Influencer and Creator Strategy

• Lead influencer and creator partnerships aligned with brand goals
• Identify and build relationships with creators that reflect the Pink Palm Puff brand
• Oversee influencer campaigns from outreach through delivery and posting
• Track influencer performance and optimize partnership strategy

Community Engagement and Brand Presence

• Oversee community engagement across all social platforms
• Ensure timely responses to comments, messages, and community interactions
• Maintain a consistent and recognizable brand voice across social channels
• Monitor brand sentiment and identify opportunities to strengthen community relationships

Performance Tracking and Reporting

• Track and analyze key social performance metrics including growth, engagement, reach, and content performance
• Provide regular reporting and insights to leadership
• Use performance data to inform strategy and improve overall content effectiveness

Cross Functional Collaboration

• Partner with marketing, product, and leadership teams to ensure alignment across launches and initiatives
• Coordinate social timelines with campaigns, influencer activations, and brand initiatives
• Support product launches, brand activations, and major marketing moments through strong social execution

Skills and Qualifications

• Minimum 5 years of social media experience within an ecommerce fashion or beauty brand
• Proven experience scaling social media accounts and driving meaningful audience growth
• Strong understanding of major social platforms including Instagram, TikTok, and emerging channels
• Deep understanding of content formats, platform trends, and digital culture within ecommerce fashion
• Experience managing content production, creator collaborations, and influencer partnerships
• Experience using social media scheduling and analytics tools to track performance and optimize content
• Strong organizational and project management skills, including coordinating content production workflows
• Excellent communication and leadership ability
• Highly creative and execution focused with strong instincts for content that drives engagement and growth
• Comfortable operating independently in a fast paced, remote, and rapidly growing brand environment
• Proactive, organized, and results driven

How to Apply

If you have experience building and scaling social media for ecommerce fashion brands and are excited about shaping the social presence of a growing global brand, we encourage you to apply.

Equal Opportunity and Accessibility Statement

Pink Palm Puff is an equal opportunity employer committed to building an inclusive and accessible workplace. All employment decisions are made without regard to race, color, ancestry, national origin, citizenship, religion, sex, sexual orientation, gender identity or expression, age, marital status, family status, disability, or any other characteristic protected by applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process. If you require an accommodation at any stage, please let us know.

AI Disclosure

Artificial intelligence tools are not used to screen, assess, or select applicants for this role. All hiring decisions are made by people. This job posting may have been prepared using AI based tools to support clarity and accessibility. All decisions in the hiring process involve human review.