Growth Marketing Strategist - Remote - LATAM

Growth Marketing Strategist - Remote - LATAM

About PinchForth

PinchForth is redefining the freelance economy, connecting small-to-medium businesses (SMBs) with top-tier freelancers to deliver high-quality work seamlessly. Our platform eliminates the hassle of hiring, empowering businesses and freelancers to thrive in the future of work. We’re a fast-moving startup with bold ambitions, driven by a passionate team of innovators who value impact, creativity, and execution.

The Role

We’re seeking a Head of Growth to lead our customer acquisition and brand strategy, propelling PinchForth to become the go-to platform for freelance hiring. This is a pivotal leadership role, reporting directly to the CEO, where you’ll own our inbound, recruiting, and affiliate growth channels, shape our narrative, and build a team to execute with precision. You’ll collaborate with a dynamic crew of high-caliber professionals, including our podcast, newsletter, and delivery leads, to drive exponential growth.

This role demands a strategic visionary who’s also a relentless doer—someone who can craft bold plans, deliver compelling messages, and keep us growing. If you’re passionate about remote work, thrive in high-pressure environments, and can turn big ideas into measurable results, we want you to lead our growth charge.

Key Responsibilities

• Develop and Execute Growth Strategies: Design and implement data-driven plans to drive customer acquisition across inbound (LinkedIn, podcast, newsletter), recruiting (job listing loops), and affiliate channels. Optimize for lead generation and conversions.
• Craft Compelling Messaging: Create powerful, on-brand content (e.g., blog posts, LinkedIn campaigns, webinars) that positions PinchForth as the solution to broken freelance platforms. Develop narratives that resonate with SMBs and freelancers.
• Lead Cross-Functional Teams: Partner with marketing, delivery, and demand teams to align strategies and execute flawlessly. Inspire and manage a squad of high-performing professionals, fostering cohesion and impact.
• Own the Customer Journey: Optimize the platform’s UX/UI and funnel to make PinchForth intuitive and irresistible for users. Drive leads through targeted campaigns and nurture them to close with seamless contracts.
• Partner with the CEO: Work closely with our visionary CEO to translate bold ideas into actionable plans. Challenge concepts constructively, keep priorities grounded, and maintain focus on execution without getting lost in big-picture tangents.
• Iterate and Scale: Experiment with new growth tactics (e.g., influencer partnerships, referral incentives), measure results rigorously, and pivot quickly to maximize ROI. Build systems to scale growth sustainably.

Who You Are

• Proven Growth Leader: 5+ years of experience driving growth in a B2B SaaS, marketplace, or startup environment. You’ve delivered measurable results—e.g., significant MQL growth, scaled a content channel to thousands of engaged users, or led a team to hit revenue targets.
• Strategic Visionary: You craft detailed, data-driven plans, anticipating constraints and proposing contingencies. You balance immediate wins with long-term scale, always thinking three steps ahead.
• Messaging Maestro: You’re a storytelling expert, creating compelling narratives and hooks that cut through noise. You’ve run successful content campaigns (e.g., LinkedIn, blogs, webinars) that convert leads and build brand loyalty.
• Self-Starter Extraordinaire: You dive in without hand-holding, experimenting with platforms, testing strategies, and solving problems on the fly. Ambiguity is your playground, and you thrive in startup chaos.
• Emotionally Resilient: You handle blunt feedback and high-pressure conflicts with cool-headed poise. You’re coachable, turning challenges into opportunities, and you don’t take things personally.
• Assertive Leader: You exude confidence, rally teams around a shared vision, and command respect from high-caliber peers. You push back constructively, keeping discussions focused and productive.
• Grounded Pragmatist: You love big ideas but live for execution. You ask hard questions (e.g., “What’s our real budget?”) and turn ambitious goals into concrete results, keeping everyone anchored in reality.
• Mission-Driven: You’re passionate about remote work and transforming how businesses hire freelancers. You’ve freelanced, scaled remote teams, or experienced the pain of bad platforms, making PinchForth’s mission personal.

Why You’ll Love It

• Impact at Scale: Lead a pivotal role that shapes PinchForth’s trajectory, empowering businesses and freelancers worldwide.
• Work with Visionaries: Partner with a passionate team of top-tier professionals who push each other to greatness.
• Autonomy & Ownership: Take full control of growth strategies, with the freedom to experiment, iterate, and build something transformative.
• Remote & Flexible: Work from anywhere, with a culture that values results over micromanagement.
• Mission That Matters: Be part of a movement to redefine the future of work, making hiring seamless and empowering for all.

How to Stand Out

• Show us your wins: Share specific growth results (e.g., “Grew leads by 60% in six months”) and how you’d apply them to PinchForth.
• Pitch a strategy: Include a brief outline of how you’d drive customer acquisition, leveraging our platform, LinkedIn, or recruiting loops.
• Demonstrate resilience: Tell us about a time you handled tough feedback or conflict and turned it into a win.
• Align with our mission: Explain why remote work and freelance hiring are personal to you, and how you’d amplify PinchForth’s story.

About Our Culture

At PinchForth, we’re a tight-knit crew of doers who dream big and execute fast. We value grit, creativity, and collaboration, with a no-ego approach to getting things done. Our CEO’s ambition is infectious, and we need a leader who can match that energy while keeping us focused. If you’re ready to roll up your sleeves, challenge the status quo, and build something game-changing, you’ll fit right in.

📢100% Remote

📢This role is open to candidates in Latin America.

📩 All applications must be submitted in English via LinkedIn.

📢To apply, please complete this form: https://pinchforth57774.ac-page.com/join-us