Marketing Specialist

Company Overview

Physicians and Surgeons Wound Care is a leading provider of innovative wound care solutions dedicated to improving patient outcomes and quality of senior’s life. We specialize in mobile wound care services for home bound or facility patients. We're a mission-driven team passionate about making a real difference for compassionate care in the healthcare community.

Job Summary

We're looking for a highly motivated and results-oriented Marketing Specialist to join our team. This is a unique opportunity for an experienced marketer to drive growth and shape our brand's future in the Orange County area. You will be responsible for developing and executing strategic marketing plans that align with our business objectives. This is a full-time position (40 hours per week, Monday-Friday, weekends eventually) with a flexible schedule, as long as key objectives are met.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase market share and brand awareness.
• Lead Generation: Initiate and manage a robust lead generation process, leveraging a combination of virtual marketing and direct outreach.
• Targeted Cold Calling & Prospecting: Proactively identify and engage with potential decision makers through targeted cold calling. The goal is to set up meetings, demonstrations, and partnership discussions.
• Conduct market research to identify new opportunities and stay ahead of industry trends.
• Create compelling content for a variety of channels, including print material, email marketing community events,  and other activities to robust and strengthen relationships with industry partners.
• Collaborate with care and clinical teams to ensure marketing efforts support business goals.
• Manage marketing budgets and company resources effectively.
• Identify and cultivate relationships with key opinion leaders and industry partners.
• Develop positive relationships with local promoters, media representatives, and field sales managers in order to stay informed of local trends, company direction and community needs, as well as to negotiate favorable terms for sponsored activities

Qualifications

• Proven experience as a marketer in the healthcare industry, with a strong preference for wound care or home health business development.
• Demonstrated ability to meet and exceed objectives in a flexible, results-driven environment.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• A passion for the healthcare industry and sincere passion for patient care.
• Bachelor's degree in Marketing, Business, or a related field.
• Reliable transportation and an excellent driving record are required for this position, which involves 80% field work.

Why Join Us?

At PASWC, we believe in work-life balance and a culture of trust. This role offers the flexibility you need to manage your personal and professional life while making a significant impact on our mission. You'll be part of a dynamic and collaborative team that values innovation and dedication. We offer a competitive salary, benefits package, and opportunities for professional growth.

To Apply: Please submit your resume and a cover letter detailing your relevant experience to [email address or link to application].