Photobooth Supply Co is on a mission to empower thousands of entrepreneurs around the world by providing them with the tools they need to build fun, creative, and highly profitable businesses. Our photo booth hardware and software enable individuals to launch and grow businesses that capture unforgettable moments while achieving their financial goals. We are not just selling photo booths—we are transforming lives and creating entrepreneurs in the event industry.

By joining our team, you will be making a direct impact in helping people turn their dreams into reality. You'll be part of an innovative, fast-moving company that blends high-ticket e-commerce, cutting-edge SaaS, and deep community engagement. If you have a passion for aesthetics, storytelling, and conversion-driven marketing, this is your chance to lead marketing at a company that is changing lives.

Summary Of Role

Photobooth Supply Co. is seeking an experienced, aesthetic-driven Marketing Director to lead our dynamic marketing team of four in driving the growth of our photo booth hardware and SaaS products. This role is a unique blend of e-commerce, product marketing, and fast-paced SaaS execution, making it an exciting challenge for a well-rounded marketing leader.

This role is replacing our current Marketing Director, who is transitioning to a new role within the company. The new Marketing Director will work alongside them for several months to ensure a seamless onboarding process before taking full ownership of the department.

As our new Marketing Director, you will be responsible for shaping the brand's marketing vision, optimizing e-commerce funnels, managing product-led growth strategies, and executing community-driven initiatives.

Additionally, this role will evolve into a key executive leadership position, contributing directly to the company's strategic growth and decision-making alongside the CEO. You will work closely with the Director of Operations for operational execution while collaborating with the CEO on high-level strategy. If you thrive in a high-growth, entrepreneurial, and community-focused environment, this is the perfect role for you.

Key Performance Indicator (KPI) Goals

Increase Sales-Qualified Leads (SQLs) by 30% year-over-year
Increase software trials by 30% year-over-year
Hit all established quarterly revenue goals by driving efficient marketing execution
Increase website conversion rates through optimized funnel management
Grow organic SEO traffic and improve search rankings for decision-stage terms
Develop an effective influencer/affiliate program that drives measurable revenue impact

List Of Responsibilities

Marketing Strategy & Leadership

Develop and execute end-to-end marketing strategies that drive customer acquisition and retention
Lead a team of four marketing professionals, ensuring alignment with business goals
Act as a key executive team member, making strategic decisions that impact company growth
Own and optimize our e-commerce and product marketing funnels, ensuring high conversion rates and aesthetic excellence

Product Marketing & SaaS Growth

Work closely with the product team, attending weekly product meetings to strategize feature rollouts and marketing positioning
Assist in creating PRFAQs for product ideation, helping shape features based on market needs
Lead high-velocity SaaS product marketing, ensuring every software update is clearly communicated to the community
Develop messaging strategies that rebuild brand sentiment and increase adoption of software improvements

Community-Driven Growth & Influencer Partnerships

Build an effective influencer/affiliate program that scales beyond micro-influencers in the photo booth space
Explore partnerships with wedding industry influencers, event planners, and side-hustle business coaches to expand brand awareness
Support the CEO and key influencers (e.g., Catalina Bloch) in securing speaking opportunities at industry events
Leverage community engagement to drive word-of-mouth marketing and reinforce our position as the go-to photo booth business solution

Performance Optimization & Funnel Management

Take full ownership of e-commerce funnel management, improving conversion rates and user experience
Audit, analyze, and revamp ads and brand creative, ensuring aesthetic excellence and high engagement
Implement and oversee SEO strategies to improve rankings for key decision-stage search terms
Develop and oversee paid media, email marketing, and organic content strategies to drive SQLs and software trials

Requirements

Aesthetic-driven marketer with a strong understanding of brand positioning and visual storytelling
Deep expertise in e-commerce funnel optimization, with experience in Shopify or similar platforms
SaaS product marketing experience, ideally in a fast-release environment with a product-led growth model
Proven ability to translate complex technical features into compelling customer messaging
Experience leading high-impact go-to-market (GTM) strategies for software products
Experience working in an executive leadership team, contributing to company-wide strategy
Background in community-driven marketing, with the ability to leverage user-generated content and social proof
Experience working in a sales-led company and transitioning into a hybrid sales/product-led approach
Proven track record of managing a marketing team and achieving revenue-driven KPIs
Strong understanding of SEO and organic content growth strategies
Ability to revamp and optimize paid media campaigns with a focus on improving engagement and aesthetic quality

Benefits

Salary: $90,000 - $140,000 USD before bonuses.

Benefits

🏥 Gold Standard Health Benefits

👴 401K

📚 Education Stipend

💻 Remote Work

💰 Bonus Plan

🏝️ Annual Retreat

✈️ Generous PTO and Holiday Schedule

💼 Quarterly Financial Meetings

📊 Open Book Management

💪 Intimate Team

🧑‍💻 Work from Home Stipend

Why Join Us?

This role is a rare opportunity to lead marketing for a high-impact, high-growth company that empowers entrepreneurs to build their dream businesses. If you're ready to take on this challenge, we'd love to hear from you.

Apply today and be part of a company that is redefining the photo booth industry!