Performance Sales & Marketing Manager

What You’ll Do

• Lead Strategy: Develop and implement full-funnel DTC marketing strategies across digital platforms—paid media, SEO, email, and affiliate marketing.
• Drive Results: Manage and optimize the digital marketing budget to maximize ROAS and achieve KPIs.
• Own Analytics: Use tools like Google Analytics, Meta, and GA4 to track performance, uncover insights, and adjust strategies in real time.
• Cross-Team Execution: Partner with Creative, Sales, Product, and eCommerce teams to align marketing with product launches, promotions, and seasonal campaigns.
• Boost Visibility: Lead SEO initiatives to improve organic search rankings and grow qualified traffic.
• Optimize CX: Analyze and enhance the digital customer journey to improve conversion, site UX, and lifetime customer value.

What You Bring

Education:

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field.

Experience:

• 5+ years in digital marketing with a strong focus on DTC eCommerce.
• Proven success managing and scaling digital campaigns with measurable revenue impact.
• Experience with Amazon Campaign Manager, Google Ads, SEO, and affiliate/email marketing.
• Familiarity with marketing automation and analytics platforms (e.g., Klaviyo, GA4, Meta Ads).

Skills:

• Sales-Focused: Deep knowledge of eCommerce KPIs, funnel optimization, and growth strategy.
• Customer-Obsessed: Skilled in crafting user-centric experiences that drive engagement and retention.
• Analytical Thinker: Comfortable turning performance data into clear, actionable strategies.
• Team-Oriented: Strong communication skills and proven ability to collaborate cross-functionally.

Work Location

• On-site options: Riverside, CA, Corona, CA, or Grand Prairie, TX
• Remote eligible in the following states: CA, FL, GA, IL, KS, MN, NC, NJ, OH, OK, OR, TX, WI