Influencer & Creative Marketing Lead

Job Title: Influencer & Creator Marketing Lead

Location: Remote

Type: Full-Time

About Us

Petra Brands is home to some of the fastest-growing product brands across lifestyle, beauty, pet, and party categories – including Fomin, Roofus, Luna Naturals, and House of Party/Craft Hero. We create products people love, and content that makes them fall in love faster.

We’re looking for a creator-obsessed, culture-savvy marketing lead to take the reins on our influencer and creator marketing efforts across TikTok and Instagram.

What You’ll Do

You’ll own the entire creator lifecycle – from discovery to delivery. Your goal? Seed product, spark content, and scale community.

Key Responsibilities

• Influencer Discovery & Outreach
• Identify and recruit creators that reflect our target customer for each brand
• Handle outreach, product gifting, and all creator communications
• Seeding & Product Fulfillment
• Coordinate product send-outs (gifting + campaign-related), track shipments, and ensure timely deliveries
• Maintain seeding calendars for each brand and product drop
• Content & Campaign Management
• Ensure content is on-brand, on-trend, and delivered on time
• Track deliverables, usage rights, and performance metrics
• Flag and curate high-performing UGC for organic/paid usage
• Community Building
• Build and nurture a creator community that feels personally connected to our brands
• Plan occasional touchpoints (e.g., surprise & delight, virtual hangouts, beta-testing new products)
• Brand Alignment
• Deeply understand and uphold the visual, tonal, and mission-aligned standards of each brand
• Partner with brand leads and creative teams to guide content direction

What You Bring

• 2–4+ years experience in influencer or creator marketing (beauty, pet, lifestyle, or party a plus)
• Strong network and intuition for finding the right creators, not just the biggest
• Excellent written communication – you’ll be the voice of our brand in DMs and inboxes
• Highly organized with strong attention to follow-ups, shipping, and deliverables
• Passion for UGC, emerging trends, and building creator-led brands

Nice to Have

• Experience managing seeding at scale
• Prior experience using influencer platforms (e.g., Aspire, Upfluence, Grin)
• Comfortable using tools like Notion, Google Sheets, Slack, etc.