We’re looking for a driven professional with uncompromising integrity—someone who values free market capitalism, is their own toughest critic, and has a knack for problem-solving and value creation.

With a witty mind and cheeky sense of humour, you chuckle at a well-timed dog pun while staying ruthlessly focused on profitable value creation.

This role is not for the faint of heart. You’ll collaborate closely with our CEO, who embraces first-principles thinking, iterates relentlessly, and holds himself and those around him to ever-increasing standards. If you prioritize work-life balance, boundaries, a “good enough” mindset or can’t resonate with a pro-business mentality, our projects won’t be the right fit for you.

You should find energy—not exhaustion—in fast-paced feedback loops, an iterative process, and the pursuit of better. A sharp eye for detail, personal accountability, and a hunger for continuous improvement are essential. If you’re dependable, adaptable, proactive, motivated, and energized by an entrepreneurial startup work environment, we want to hear from you!

Summary of the Role:

The Sales & Marketing Manager turns Pet Awesome’s high-level strategy into profitable e-commerce growth. Reporting to our CEO, you will oversee and build up our Sales & Marketing Function to drive profitable expansion across Shopify, Amazon, social platforms, and influencer partnerships—owning everything from market pursuit to lifetime-value expansion.

You will collaborate and iterate closely with our co-founder to define deliverables, timelines, and ensure outcomes align with company goals. Collaboration will typically take place over Slack and Zoom video meetings with cameras on and occasional screen sharing when needed.

Once the goals are set, you will take ownership of executing the work and will be responsible for delivering results within the agreed-upon parameters and timelines.

Knowledge transfer, transparency and timely communication with all relevant stakeholders will be a critical part of your work to ensure we can collaborate effectively with you and participate seamlessly as needed.

Compensation:

Pay Rate: 700 PHP to 1100 PHP Per Hour
No Benefits: This is an independent contractor role; therefore, no additional benefits are provided.

Work Schedule & Availability:

Estimated Weekly Hours: 25-35 based on company needs and workload.
Flexible Hours: Structure your work schedule to meet agreed outcomes while maintaining effective communication and alignment with stakeholders.
Meetings & Communication: Share overlapping availability for meetings and discussions as needed, typically between 14:00 and 16:00 PST.

About Us:

At Pet Awesome, we’re a small but ambitious e-commerce company specializing in pet products, currently serving our 4-legged customers (and their hoomans) in the USA and UK.

We’ve found product market fit with western women aged 25-54 who adore their small dogs as much as we do.

The projects we work on are often fun! The job comes with plenty of laughs and wagging tails as we solve problems for pets and rub human noses in the solution ;)

Our marketing isn’t just cheeky; we give pets a voice and share their perspective. To get a sense of our pet products and doggy personalities, check out our instagram @_PetAwesome_

Tail wagging and nose boops aside, we’re growing our geographically diverse and remote team of 10 dependable and adaptable “hooman” professionals who strive for continuous improvement and place integrity first.

If you share our passion for pets, have a head for business, and embrace a growth mindset, consider joining our pack to help us build a lasting doggy empire!

Key Responsibilities:

Core Function Development: Hire key personnel, build and operationalize the Sales & Marketing function to Generate revenue from new and existing markets and customers to maximize long term profit.
Knowledge Capture: Capture and codify tacit know-how ensuring comprehensive knowledge transfer and retention within the company, allowing repeatable and scalable training, expectations, execution and eliminating key-person risk.
System Development: Build, manage, and continuously improve and integrate project deliverables into business systems to maximize business output vs a given resource input through the integration of people, technology, processes, procedures and automations.
Market Pursuit: Identify, prioritize, position and exploit market, audience, channel & partnerships to maximize total profitability across highest yielding opportunities, including: Shopify, Amazon & social media, influencer collaborations, etc.
Brand/Positioning: Craft, optimize, position and safeguard a compelling offer, attractive messaging and identity that resonates with target customers, enhancing trust and pricing power across digital and physical touchpoints including: Landing pages, packaging, brochures, paid media, etc.
Lead & Sales Generation: Find, reach, attract, engage, inform, persuade, nurture and convert leads and customers into new and repeat buyers to maximise long-term profitability across digital advertising platforms including: Amazon, Meta, Google, Tiktok, Youtube, Pinterest, etc.
Customer Success: Expand the customer base and its lifetime value through the optimization of experience, retention, and monetisation—with an emphasis on driving repeat purchases, referrals, cross-sell, up-sell, and positive ratings and reviews.

Expectations:

Integrity First: Uphold personal and professional integrity and exemplify this to stakeholders. Identify and acknowledge conflicts of interest, correct mistakes proactively and uphold trust and reputation.
Always Accountable: Convert commitments into measurable outcomes and own the results. Increase transparency ensuring alignment remains strong and actions meet expectations.
Stakeholder-Facing Professionalism: Conduct all stakeholder video meetings with business-appropriate attire and a well-organized, distraction-free workspace.
Dependability & Adaptability: Meet commitments, be reliable and supportive of stakeholders when needed, and give your best effort, even outside of typical days/hours. Adapt to changes in plans, priorities, strategies and approaches even if they’re outside of your role or skillset with minimal disruption.
Continuous Improvement: Strive to exceed expectations, remain curious, and explore new tools, technologies, or strategies to enhance performance. Seek and offer constructive feedback, and pursue iterative improvements in processes and strategies.
Timesheet & Invoicing: Maintain and submit an accurate timesheet on days worked that itemizes tasks, projects, and billable hours to ensure transparency and alignment with your invoicing.
High Communication Standards: Provide timely updates and respond to messages promptly. Communicate clearly with attention to grammar, spelling, and detail, ensuring timely follow-ups. Ask clarifying questions to ensure mutual understanding and alignment of expectations.

Requirements:

Mandatory:

Experience/Background:

3+ years – DTC Profit Accountability: You owned the levers that drive profitability and reported on profit metrics—not just ROAS—adjusting strategy to stay profitable.
3+ years – Leadership: Hired, coached, and performance-managed >5 roles across ≥3 disciplines (e.g., media buying, creative, CRO, etc.). Set KPIs/OKRs and ran review cadences.
2+ years – Paid Media Buying (Hands-On): Planned, launched, optimized, and scaled profitable campaigns with Meta plus at least one of the following platforms: Google, TikTok, YouTube, Pinterest, or Amazon for cumulative 2+ years of experience.
Core Function Build: Stood up a core business function from scratch and scaled it to a working team of 5 or more people/partners, put the basic stack, KPIs, and SOPs in place, and made it run without you as the single point of failure.
2+ years cumulative in ≥ 2 areas – Cross-Functional Expertise:
Biz Ops / Systems Design / Process & SOP Documentation
Performance & KPI-OKR / Product / Program / Project / Change Management
Procurement / Logistics / Manufacturing Operations
Data Analytics / Engineering / Programming
Legal / HR / Finance
1+ year - LLM Usage: Utilized any LLM model: Chat GPT, Gemini, etc. in real business contexts applied to any of the Mandatory Experience/Background areas listed above.

Preferred:

Experience/Background:

1+ year - Remote Startup Experience: Led and managed a small team remotely in a <20-person company, creating lightweight processes/KPIs and driving measurable growth/profit in a low-structure environment.
Amazon Marketplace Management: Product listings, launches, PPC campaigns, etc.
International E-commerce Expansion: Launched in at least one developed market (US, CA, UK, EU, AU)
Influencer/UGC Programs: Built and maintained a structured partnership program with social media influencers or content creators.

Apply through this Job Application Form:

https://forms.clickup.com/9011117614/f/8chnfhe-8711/FPFURB624PPJF1XOGB

Attention: Copy and paste the Job Role ID into the Application Form.

Role Code: uRt2s7S1