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Position Summary:

We are looking for a highly skilled Senior Field Marketing Manager to drive the development, execution, and optimization of field marketing initiatives that support business objectives. The ideal candidate will excel in campaign management, cross-functional collaboration, and data-driven decision-making to maximize ROI and generate measurable results.

Responsibilities:

Act as a trusted advisor to ensure success across teams and initiatives.
Lead cross-functional collaboration with Business Development, Sales, Pre-Sales, Partner Teams, and other stakeholders to proactively identify opportunities, drive lead generation, and deliver high-impact campaigns that directly align with sales priorities.
Participate in sales meetings, quarterly reviews, and joint planning sessions to maintain seamless alignment with sales objectives.
Build and maintain annual program calendars to facilitate collaboration across Marketing, Sales, Pre-Sales, and Partner Teams.
Facilitate internal communications to ensure alignment of teams with marketing strategies and program updates.
Manage event planning, execution, and performance analysis for the US West region, ensuring impactful outcomes and driving results that meet or exceed targets.
Drive demand generation strategies by overseeing event selection, promotions, and speaker preparation for both virtual and in-person events.
Travel, attend, and act as the lead organizer for marketing events, as needed.
Design and implement integrated field marketing campaigns, leveraging cross-functional teams to engage target audiences and drive revenue growth through strategic programs.
Develop and implement account-based strategies to attract new prospects and strengthen relationships with existing customers.
Track and align campaigns with the sales pipeline to optimize conversion rates.
Evaluate campaign performance data to measure effectiveness, track key KPIs (e.g., lead generation, conversion rates, ROI), and refine future initiatives for optimal impact.
Perform post-campaign assessments and deliver actionable insights to enhance future results.
Oversee and track the West region’s field marketing budget to ensure efficient and accurate resource allocation.

Requirements:

Bachelor’s degree in marketing, business, or a related field.
5+ years of progressive experience in field marketing, demand generation, or a related role.
Strong understanding of multichannel campaign strategies, account-based marketing, sales alignment, and digital marketing trends and best practices.
Exceptional analytical skills to evaluate campaign performance, forecast trends, and make data-driven decisions.
Proven ability to manage budgets, prioritize resources effectively, and handle multiple projects in a fast-paced environment.
Highly collaborative, with excellent written and verbal communication skills and a track record of working across cross-functional teams.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with CRM tools.
Strong competency in marketing technology and a data-driven approach to marketing challenges.

Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.

Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

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