Marketing & Content Executive - WFH, Full Time

Marketing & Content Executive

WFH | Full-Time (KL & Selangor)

Occasional travel within Malaysia or overseas for events and shoots

Position Overview

We are looking for a beauty-obsessed, content-driven marketer to own the social media presence of K Booster, our Korean aesthetic skincare brand, and THIRDAY, our faith-inspired streetwear brand, while helping build the personal brand of our Founder.

Key Responsibilities:

1.K Booster - Content & Social Media Execution

• Own content ideation, planning, and monthly calendar across Meta, TikTok, and XHS
• Coordinate and support shoots (clinics, products, lifestyle)
• Write captions in English and Mandarin, balancing brand voice with platform tone
• Manage posting, scheduling, and community engagement (comments, DMs)
• Stay ahead of beauty and skincare trends across platforms
• Collaborate with clinics and doctors for professional content

2.Founder Personal Brand

• Manage and publish CEO personal content across LinkedIn, Meta, and XHS
• Select visuals and craft captions that reflect the CEO’s voice and story
• Capture photos/videos during events, launches, and key moments
• Document founder journey and turn behind-the-scenes into engaging content
• Maintain consistent posting and storytelling across platforms

3. Faith-Based Streetwear (In Development)

• Support the social media launch and content presence of a faith-inspired streetwear brand
• Create content that reflects our brand identity across Instagram, TikTok, and XHS
• Support community building and engagement as the brand grows its audience
• Adapt and evolve with the brand from pre-launch through to full market presence

4. Content Production & Shooting Support

• Support content shoots (planning, coordination, scheduling)
• Work closely with Media Manager during shoots
• Prepare briefs, shot lists, and organise assets
• Coordinate shoots with clinics, partners, and KOLs

5. KOL & PR Coordination

• Manage KOL gifting, briefing, and content tracking
• Liaise with PR/KOL agencies on deliverables and timelines
• Maintain KOL database and performance tracking

6. Korea HQ & HK Partner Coordination

• Liaise with Korea HQ and HK partners
• Coordinate marketing materials, approvals, and timelines
• Track deliverables, approvals, and launch timelines
• Escalate key matters to CEO when required

7. Events & Workshops (Supporting role)

• Support onsite execution for selected events and monthly workshops
• Assist with monthly workshops (coordination, logistics, content capture)
• Create post-event content and recaps

Requirements:

• 2-3 years of experience in social media marketing, preferably in beauty, skincare, or fashion
• Strong understanding of TikTok, Instagram and Xiao Hong Shu
• Genuine passion for Korean beauty, skincare, or aesthetics
• Basic video editing skills (CapCut, etc.)
• Hands-on content shooting experience, and comfortable directing a simple shoot or being behind the camera is a plus
• Experience with personal brand or influencer content is a plus

What We Offer:

• Direct collaboration with founders, a rare opportunity to learn leadership branding, business thinking, and decision-making firsthand
• Meaningful ownership of content across Korean skincare, CEO branding, and business-facing brands
• Regional exposure through cross-border projects with Singapore, Korea and other overseas teams
• Work-from-home flexibility, with exciting on-ground shoots, events, and campaigns
• A supportive, high-performing team culture that values growth, ownership, and continuous improvement