Director Customer Marketing

We welcome all USA-based people to apply. This role is 100% work from home.

At Perceptyx, we help organizations connect the dots between listening, learning, and taking action to create a more engaged and productive workforce. As we continue to grow, we're looking for a Director of Customer Marketing to drive adoption, expansion, and advocacy across Perceptyx’s customer base through high-impact communications, campaign execution, and event programming. This role leads a small team responsible for customer marketing, events, and integrated campaign operations — with a strong focus on customer lifecycle messaging, cross-functional coordination, and event execution.

Why Perceptyx?

At Perceptyx, you'll join a people-first culture that values innovation, integrity, and impact. We’re growing fast, investing in our people, and on a mission to help the world’s leading companies listen to and empower their employees.

What You'll Do:

As the Director of Customer Marketing, you’ll be the strategic and hands-on lead driving the way we engage our customers — from onboarding to advocacy. You'll manage a small but mighty team focused on lifecycle messaging, campaign execution, and high-impact events like our annual customer conference, INSIGHTS.

💬 Customer Marketing

• Lead the creation of communications that drive adoption, retention, and upsell opportunities.
• Develop and manage newsletters, product launches, and solution-specific nurture journeys.
• Support customer advocacy through case studies, testimonials, and referral programs.

📣 Campaign Development & Execution

• Plan and execute integrated campaigns across email, webinars, and events.
• Manage timelines, QA processes, and stakeholder updates with precision.
• Use data and insights to measure performance and continuously improve results.
• Partner closely with Product Marketing on campaign strategy and messaging alignment.

🎤 Events & Sponsorships

• Own the execution of our flagship INSIGHTS customer conference — from session planning to logistics.
• Lead select third-party sponsorships, coordinating booth materials and post-event engagement in tandem with Sales and Customer Success.

🧠 Internal Enablement & Coordination

• Maintain campaign calendars and ensure cross-team visibility.
• Equip GTM teams with internal roundups and enablement materials to drive alignment.

🤝 Team Leadership

• Mentor and manage a team of customer marketing pros.
• Set clear goals and foster a culture focused on customer success and measurable impact.

What We're Looking For:

• 8+ years of combined marketing experience, focusing on these areas: customer lifecycle communications, campaign execution, and event logistics.
• 3+ years in a team leadership role.
• Bachelor's degree in Marketing, Communications, or a related field.
• Solid cross-functional collaborator and stakeholder manager.
• Excellent communicator, both written and verbal.
• Hands-on experience with tools like Marketo, Salesforce, Zoom, ON24, or similar.
• Deep understanding of B2B SaaS marketing, especially post-sale motions.
• Bonus points if you’ve worked in the HR Tech or Employee Experience (EX) space.
• A commitment to inclusive collaboration and working with people of diverse backgrounds.

Compensation:

Perceptyx is focused on equitable pay for all our staff and aims for transparency with our pay practices. The total compensation for this position is an annual salary range of $160,000.00 - $170,000.00 plus an annual manager incentive percentage. The above range represents the expected compensation for this position. The actual annual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic/office location.

Benefits:

We Care About The Whole Person 🫶

• Healthy medical, dental, and vision insurance for you and your family
• Life insurance up to 1x your annual salary (with a cap) paid by Perceptyx
• Generous Maternity, Paternity, and Adopter leave benefits with flexibility on when you use this benefit
• Compassionate Care Program with paid time off to care for family members
• Generous Bereavement Leave that also supports Pet Parents
• 401(k) plan along with a company match and immediate vesting upon hire

Flexible Time Away 🏝

• As hard as we work, we also know how essential it is to take time away to rest and recharge. We offer flexible paid vacation with an expectation of every team member taking off at least 10 business days per calendar year.
• 16-17 paid holidays, depending on the calendar year.

Setting You Up For Success 🧑🏻‍💻👩🏾‍💻

• Mac or PC laptop options
• Materials for working at home

Perceptyx In The News 📰

• Perceptyx Announces Winners of 2024 EX IMPACT Awards
• Perceptyx Launches Activate, HR’s Missing Link Between Employee Insight and Impact
• Activate from Perceptyx Named a 2024 Top HR Tech Product Winner by Human Resource Executive

Perceptyx Equal Employment Opportunity Policy:

Perceptyx celebrates diversity and an inclusive environment. We focus on providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Perceptyx’s policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All aspects of employment are decided on the basis of qualifications, knowledge, merit, and business needs.