HRD has been retained to place a talented, driven, sustainability-minded Marketing Communications Manager to join our quickly growing and remote-based North American team (global headquarters based in Israel). This position will support all marketing, communications, and PR activities in North America and will report to the North America VP/GM.
Primary Responsibilities:
• Lead and implement a comprehensive marketing plan to achieve the company’s goals and objectives
• Identify, attract, and transform business prospects, implementing online channels, tactics, and strategies to warm up potential customers making them more likely to make a purchase
• Deliver content, campaigns, events, sales support, and market intelligence
• Create and manage the marketing budget to achieve targets
• Develop, manage, and execute communications plans and materials, ensuring consistent and relevant media coverage in trade and consumer media (including press releases, media campaigns, and other related content)
• Research and monitor media for emerging news and insights on relevant topics
• Develop and maintain relationships with media outlets and journalists in relevant categories
• Report communications activity and accomplishments periodically
• Plan and execute the company's presence at events and tradeshows
• Support the business with company presentations
• Support sales producing presentations and informational materials to move customers along journey more effectively
• Identify, outsource, and analyze market data to shape business strategy and position the company as the subject matter expert in compostable solutions
• Additional projects and responsibilities as identified
What skills & expertise are we looking for?
• Exceptional oral and written communication skills
• Background knowledge about, and passion for, sustainability; knowledge in additional subject areas is a plus: circular economy, composting, compostable packaging, the waste crisis, sustainable packaging trends, and/or plant-based products
• Strong organizational, planning, and project management skills
• A proactive personality: we are looking for someone who is energetic, hands-on, and highly service orientated
• Familiarity working in a matrixed environment and/or at a fast-moving, entrepreneurial organization
• 4-year college degree required
• 2-7 years of experience with communications and media relations
• At least 2 years of experience in the packaging industry, preferably flexible packaging.
• Experience in product marketing fit- would be highly advantageous.