Marketing Automation Specialist

This is a remote position.

Job Title: Marketing Automation / Lifecycle Marketing Specialist
Experience Required: 5+ Years of Relevant Experience (Mandatory)
Location: Remote
Working Days: Monday to Friday
Working Hours: 3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time).

Role Overview

We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.

Must-Have Skills

• Strong hands-on experience with Braze
  

• Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)

• Experience with Hightouch or similar reverse ETL tools

• Solid experience with Liquid templating for dynamic and personalized messaging

• Proven track record of building and optimizing lifecycle marketing campaigns

• Strong understanding of event-driven architecture in marketing systems

• Ability to troubleshoot and resolve data discrepancies across systems

• Comfortable collaborating with marketing, product, and data teams

Nice-to-Have Skills

• Experience with Google Tag Manager (GTM)

• Familiarity with Amplitude

• Experience with Segment (CDP)

• Experience working with Snowflake

• Background in growth marketing or experimentation-driven environments