Digital Marketing and Analytics

Job Title: Senior Digital Marketing & Analytics

Location: Remote

Job Type: Full-Time

Key Responsibilities

As a Senior Digital Marketing & Analytics, you will be pivotal in driving our growth strategy through data-driven insights. Your main responsibilities will include:

Data Analysis & Reporting:

• SQL Mastery: Utilize SQL to extract, clean, and manipulate large datasets from various marketing platforms, ensuring data accuracy and accessibility.
• Data Visualization: Develop, maintain, and automate interactive dashboards using Power BI or Tableau to track key performance indicators (KPIs) and visualize marketing performance in real-time.
• Advanced Excel Analysis: Perform deep-dive analysis, create pivot tables, and build data models in Advanced Excel to uncover non-obvious insights and support business decisions.

Campaign Strategy & Optimization:

• A/B Testing Leadership: Design, implement, and rigorously analyze A/B and multivariate tests across our digital properties to optimize conversion rates, user experience, and campaign effectiveness.
• Marketing Analytics: Apply strong marketing analytics expertise to measure campaign ROI, build attribution models, and inform strategic budget allocation across all digital channels (Paid Search, Social, Email, SEO).

Innovation & Strategy:

• AI Integration: Stay abreast of industry trends and evaluate relevant AI applications to enhance marketing personalization, efficiency, and predictive analytics capabilities.
• Strategic Insight: Translate complex data findings into clear, actionable business recommendations for senior leadership and cross-functional teams.

Key Requirements We Need You to Hit:

• 8+ Years Experience: Minimum 8 years of experience in Digital Marketing and Analytics roles.
• 3+ Years SQL: At least 3 years of hands-on experience with SQL for data extraction and analysis.
• 3+ Years Data Viz: Minimum 3 years of experience using Power BI or Tableau.
• A/B Testing Expert: Strong, demonstrated experience in designing, executing, and analyzing A/B testing frameworks.
• Advanced Excel Skills: High proficiency in advanced Excel functions, pivot tables, and data modeling.
• Analytics Background: Strong background in core Marketing Analytics principles and methodologies.
• AI Awareness: A good understanding of current AI applications within the marketing and analytics landscape.

Qualifications & Logistics:

• Work Model: Remote (Work from anywhere)
• Qualification: Any Degree