Marketing Lead

Are you ready to elevate your career as a Marketing Lead?

We are looking for a dynamic and results-oriented Marketing Lead to take charge of our cross-border marketing initiatives and to coordinate a talented team in creating and executing B2B marketing plans.

As Marketing Lead, you will be responsible for overseeing all marketing efforts for our digital HR solutions consultancy together with a small team of marketing professionals. You will play a key role in driving lead generation, brand positioning, and establishing thought leadership in the HR tech space. You will also coordinate cross-functional marketing activities, including content creation, digital marketing campaigns, event management, and corporate branding.

Key responsibilities:

• Team co-ordination
• B2B Marketing Strategy
• Lead Generation
• Corporate Branding
• Event Management
• Content Marketing
• Data-Driven Decision Making
• International Marketing

Your Profile:

• Experience: Minimum of 5 years in a marketing leadership role, ideally within HRIS tech industries or B2B agency involved in similar campaigns.
• Team Leadership: Proven experience managing and mentoring a small team. Ability to work collaboratively in a fast-paced, evolving environment.
• Digital Marketing Expertise: Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, content marketing, and social media.
• Event Management: Experience organizing or coordinating B2B events, webinars, or conferences.
• International Experience: Comfortable working with cross-cultural teams and adapting marketing strategies for different international markets.
• Analytical Skills: Strong ability to analyze marketing metrics and translate data into actionable insights to optimize campaigns.
• HR Tech Knowledge: Understanding of HRIS systems or HR technology is a significant advantage.
• Creative Mindset: Ability to think creatively and drive innovative marketing campaigns.
• Tools: Familiarity with marketing tools and platforms (Google Analytics, Pipedrive, Hubspot, etc.).

We offer:

• Experience a flexible work environment with remote work options
• Join a dynamic, international team where collaboration drives innovation
• Accelerate your career with continuous professional development, training opportunities, and language courses
• Enjoy a competitive salary enhanced by an attractive bonus structure
• Benefit from country-specific perks tailored to local legal requirements
• Thrive in a stable, healthy work environment within a privately owned company where employee satisfaction is the key to customer happiness.

Founded in 2000 and headquartered in Munich, PENTOS is a global leader in implementing best practice HR processes with SAP HCM and SAP SuccessFactors. Our multicultural team speaks over 25 languages and spans multiple countries, bringing together diverse perspectives and innovative solutions. As a leading provider of SAP consulting services, we pride ourselves on fostering a collaborative and inclusive work environment where every team member can thrive and grow.

PENTOS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.