Marketing Manager

About the role:

This position is focused on leading and executing fully integrated marketing initiatives for an iGaming project operating in Mexico. Based in Mexico City, the role requires a well-rounded marketer who can combine strategic thinking with hands-on execution. The person in this role will oversee the full marketing journey, from market analysis and channel selection to local activations and performance tracking. Acting as a key local representative, they will build strong relationships with partners and providers while ensuring that all marketing activities deliver measurable results and align with market dynamics.

Main Responsibilities:

• Develop and execute 360° marketing strategies across online and offline channels, ensuring compliance with iGaming regulations.
• Plan and implement local campaigns, including events, sponsorships, promotions, and partnerships with venues such as restaurants, bars, and entertainment locations.
• Select and manage the most effective mix of marketing channels to reach target audiences.
• Oversee the entire marketing funnel, from user acquisition to retention and loyalty initiatives.
• Build and manage relationships with local media, agencies, and communication platforms (e.g., SMS, radio, outdoor advertising).
• Negotiate and assess partnerships to ensure strong return on investment.
• Conduct audience research, segmentation, and behavioral analysis; run surveys and focus groups to test messaging and campaign approaches.
• Define KPIs, monitor performance, and optimize campaigns based on data insights.
• Coordinate internal teams and external partners to ensure smooth execution of marketing activities.
• Maintain a structured roadmap and actively manage day-to-day marketing operations.

Desired experience:

• Minimum of 4 years in marketing roles, ideally within iGaming, betting industry.
• Proven experience delivering integrated campaigns across digital and offline channels.
• Strong knowledge of the Mexican market, including media landscape and consumer behavior.
• Experience in partnerships, local activations, and event marketing.
• Solid analytical skills with experience tracking KPIs and optimizing campaign performance.
• Strong organizational and project management abilities.
• Native-level Spanish and advanced English (C1) required.
• Strong communication, negotiation, and relationship-building skills (highly valued).