Overview
The Product Marketing Manager for OriginAI, Penguin Solutions’ AI factory solution offering, will be a key contributor to help grow the AI datacenter business. You will be an integral part of a cross-functional team and serve as a critical link between Product Management, Sales, Engineering, Partner Alliances, Marketing and Business Development. This role reports to the Senior Director of Product and Solutions Marketing and will be focused on accelerating Penguin Solutions’ AI business.
Our ideal candidate is someone who draws from a range of experience in enterprise hardware and software, ideally AI, HPC, and data center infrastructure technologies. You will help lead go-to-market efforts by developing unique selling propositions instantiated through messaging, positioning, content, and enablement for Sales and Marketing teams. This individual understands the Buyer Journey, customer POV and requirements, and consultative selling and can connect product and solution capabilities to customer use cases and benefits to help identify key sub segments and market opportunities.
Responsibilities
AI Factory Positioning & Messaging
Develop positioning and messaging that engages target buyers in the Enterprise IT and Cloud Solution Provider space
Validate messaging with customers, partners, and industry analysts incorporate customer evidence
Train internal and external teams on product features, key messages, and value propositions
Solution and Product Launches
Develop and manage launch plans, including cross-functional implementation
Own the product and solution launch process; ensure organizational readiness and successful go-to-market execution
Content Development and Enablement
Author whitepapers, demand generation assets, and sales enablement materials in collaboration with Product Management, Engineering and Marketing
Codify Sales Plays to scale sales capability and ensure consistent messaging and customer engagement
Train Sales and partners teams on Sales Play use and incorporate feedback to refine
Identify customer references and document use cases, either named or anonymized, to demonstrate customer evidence and empirical examples
Market Insights & Analysis
Conduct win/loss analysis through customer interviews, surveys, or other empirical inputs
Track select competitive solutions and competitors’ messaging and marketing strategies
Distill and curate key learnings to contribute to future sales and marketing direction and messaging
Present insights and recommendations to Sales, Product Management, Marketing and P&L leaders
Qualifications
Key Attributes
Ability to lead cross-functional initiatives, drive consensus, and align on priorities
Understanding of AI technology and uses cases, trends, and market developments
Understanding of the Buyer Journey and marketing tools, platforms, and channels
Ability to develop clear, consistent and credible messages that resonate with customers including specific industries or verticals
Analytical and research-based approach to messaging and positioning
Ability to work independently and drive outcomes
Excellent communication, presentation and writing skills
Required Experience
5+ years of experience in product marketing, product management, or similar roles with B2B hardware or software data center technologies; AI and HPC infrastructure experience preferred
Track record of marketing AI, HPC and/or data center software and hardware technologies
Direct experience with customer engagement and development of customer relationships
Education
Bachelor’s degree in engineering, marketing, business or related
Location
This is a remote position in the United States.
Travel
10% domestic travel
Compensation & Benefits
The base pay range that the Company reasonably expects to pay for this position in the United States is $110,000 - $155,000; the pay ultimately offered may vary based on business considerations, including job-related knowledge, skills, experience, and education. The position is bonus-eligible, and there are medical, dental, and vision benefits available. There is a 401k saving plan and other benefits, such as Paid Time Off, Life Insurance, and an Employee Assistance Plan.
Diversity and Inclusion Statement
We are committed to creating a diverse environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
We are an Affirmative Action/Equal Opportunity Employer and strongly committed to all policies which will afford equal opportunity employment to all qualified persons without regard to age, national origin, race, ethnicity, creed, gender, disability, veteran status, or any other characteristic protected by law.