PRH Consumer Marketing is seeking a Senior Associate to join the Performance Marketing team, part of the centralized Advertising team. The Performance Marketing team is responsible for supplying divisional marketing teams with ad campaign reporting and benchmarking, first-party audience segmentation and strategy, and actionable recommendations for optimizing campaign performance. This performance marketer will work closely with their Paid Media Strategy & Ad Operations counterparts to maximize the impact of title advertising efforts.  The Senior Associate, Performance Marketing, will serve as a strategic partner to the Crown Publishing Group.

This is a fantastic opportunity for a digital marketer or performance marketer to be a part of an innovative, strategic, supportive, and growth-oriented Advertising team at the heart of the largest trade book publisher in the US.

Specific responsibilities include:

Compiles weekly, monthly, quarterly, and annual performance reports to inform future strategy and drive marketing effectiveness.
Collaborates with title marketers in the Crown Publishing Group and the Paid Media Strategy & Ad Operations teams, providing them with recommendations for budget re-allocation and channel optimization at the campaign, audience, and creative levels.
Leverages PRH’s suite of marketing tools to measure the effectiveness of cross- channel ad campaigns.
Establishes and maintains benchmarks for key performance indicators across the marketing funnel from CPM to ROAS.
Leads first-party audience targeting efforts for Crown ad campaigns, including creation and distribution, while adhering to consumer data privacy and security regulations.
Formulates and presents best practices, case studies, and advertising recommendations to marketing stakeholders, based on publishing priorities and marketing strategy.
Collaborates, learns, and grows with other members of the primarily remote Performance Marketing team, who do similar work for PRH’s other publishing divisions.

Please apply if you meet the following qualifications:

Minimum 2 years of experience in performance marketing or digital advertising (Amazon, Facebook, Google, TikTok, etc.), with experience in paid media analysis
Ability to analyze and translate marketing data into actionable performance reports for marketing stakeholders
Well versed in the language of digital marketing metrics and performance measurement (CTR, CPM, ROAS, etc.)
Proficiency with Microsoft Excel (including formulas, pivot tables, etc.) and Microsoft PowerPoint
Exceptional written, verbal, and virtual communication and presentation skills
Ability to work independently and manage own projects in a fast-paced environment, as well as collaborate with and support efforts of a team
Quick learner of new technologies and tools
An eye for trends: both spotting them in data and identifying them in the advertising landscape
Experience with the following tools and platforms a plus: Tealium tag manager, Adobe Analytics, PowerBI
Interest in nonfiction, current events, cooking and pop culture a plus!

The salary for this position is $61,000.00. All positions are currently eligible for annual profit award or bonus, subject to company results. Please apply by March 7, 2025 and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 278073

Date: Feb 28, 2025

Location:

New York, NY, US, 10019

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Job Segment: Book Publishing, Media Publishing, Advertising, Social Media, Publishing, Marketing