Senior Content Marketing Strategist

About Penbrothers

Penbrothers is an HR and remote talent management partner and one of the fastest-growing companies in the Philippines. We connect talented Filipinos to global opportunities with high-growth startups and dynamic companies, enabling them to build careers from the comfort of their own homes. We provide end-to-end support in recruitment, HR, payroll, compliance, and employee engagement - creating an environment where talent can thrive and global companies can grow.

About the Client

The client is an Australian environmental R&D and Conservation Tech firm. They serve as a strategic bridge between data-driven science and real-world application, helping organizations navigate complex ecological challenges through "first-mover" methodologies.

Led by their founders —combines high-level academic research with cutting-edge technology, such as drone-based animal surveying and advanced population analysis. Operating within an "Aussie startup" vibe, we maintain informal, collaborative roots while upholding the highest quality standards for government and private sector clients.

They deal with high-stakes environmental intelligence. Much of their work involves sensitive subject matter, strict confidentiality, and groundbreaking R&D that requires a sophisticated narrative to translate "boring" or complex data into palatable, high-impact stories

About the Role

We are seeking a Senior Content Marketing Strategist who functions as an architect, not just a builder. In this role, you aren't just producing high-volume posts; you are identifying the "Big Picture" and designing 3–6 month narrative roadmaps that align with long-term business goals. You will act as the strategic bridge between complex environmental R&D and the global market.

This role is fundamentally marketing-led—you are expected to think like a marketing strategist first, using content as the execution layer.

Work hours: Monday to Friday. 9:00 am to 6:00 pm AEDT/AEST (6:00 am to 3:00 pm PHT)

Work set-up: Remote

What you’ll do

• Narrative Architecture: Own the end-to-end content roadmap. You will map out launch sequencing and narrative arcs that move beyond day-to-day tasks to drive business impact.
• Strategic Translation: Distill "raw," high-stakes scientific data and academic manuscripts (e.g., drone-based wildlife surveying) into high-impact narratives for investors, scientists, and the public.
• Constraint-Based Storytelling: Navigate "High-Stakes Constraints," including strict confidentiality, delayed scientific releases, and the ethical complexities of conservation tech.
• Multi-Platform Ownership: Oversight of the marketing funnel across LinkedIn, X, and the company website, ensuring "first-mover" status in industry methodologies.
• Founder Collaboration: Work directly with the Co-Founders to challenge existing ideas and provide independent strategic direction.
• Business & Launch Strategy: Plan and execute content strategies aligned with product launches, service rollouts, and key business milestones—ensuring clear narrative buildup before and after each release.
• Brand Voice Development: Define and establish the company’s brand voice, ensuring consistency across all channels and touchpoints.

What You Bring

• The Architect Mindset: You must demonstrate 5+ years of experience in Strategic Marketing, Journalism, or Science Communication, with a proven ability to design and execute strategic marketing/content roadmaps (3–6 months), including clear decision-making, prioritization, and measurable outcomes.
• Narrative Resilience: You are comfortable maintaining brand momentum even when scientific breakthroughs are stalled or information is restricted.
• Zero "Spoon-feeding": You possess high autonomy and the "relaxed but high-quality" confidence typical of an Aussie startup vibe—informal but with elite standards.
• Technical Literacy: Exceptional copywriting skills (academic to "pitch" style) with a foundational understanding of CMS (Sanity) and Analytics (PostHog/Google Tags).
• SEO Aptitude: Foundational SEO knowledge is a plus, as there is an opportunity to take full ownership of performance metrics.
• Commercial Thinking: Ability to connect content strategy to business outcomes such as awareness, engagement, and conversion.

Hiring Process

We utilize AI tools to enhance hiring efficiency and ensure a fair evaluation. Consequently, candidates will engage with an AI Interviewer, supervised by Human Talent Acquisition Experts who will support your entire application journey.

Our AI Expectations: While we encourage you to use AI for CV refinement and research, we require that all interviews and assessments be completed through your own authentic effort. The use of real-time AI assistance during interviews or to complete skills tests is strictly prohibited to ensure a fair and genuine evaluation of your capabilities.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.