Our client is a leading B2B SaaS provider for the self-storage industry, serving clients in over 30 countries. They specialize in automating operations for self-storage businesses, including bookings, payments, and inventory management. Their customizable platform helps businesses streamline operations, improve efficiency, and enhance the customer experience. Operating remotely, their global team delivers flexible, results-driven solutions to help clients scale and succeed.

About the Role

Our client is seeking a self-driven Growth Marketing Specialist to join their dynamic team. In this role, you will be responsible for developing and executing data-driven strategies to increase brand awareness, generate leads, and expand the customer base.

As a key player in the marketing team, you will collaborate closely with sales and product teams to optimize campaigns that attract, engage, and retain customers while delivering actionable insights to drive business growth.

What you’ll do

Develop and implement multi-channel marketing campaigns, including email, social media, and paid advertising
Create and manage engaging content for the blog, website, and social media platforms
Monitor and analyze marketing performance metrics using tools like UTM tracking, Google Analytics, and A/B testing to measure ROI and optimize campaign performance
Support SEO initiatives in collaboration with an external vendor and internal stakeholders
Collaborate with product, sales, and design teams to align marketing efforts with business objectives
Develop a deep understanding of the self-storage industry and customer pain points to craft targeted campaigns and messaging
Manage SEM strategies to drive organic traffic and improve search rankings
Create and manage customer case studies, testimonials, and marketing collateral
Conduct market research to identify trends and leverage customer insights for targeted campaigns
Plan and execute lead generation activities, including webinars, virtual events, and other initiatives
Track lead attribution and maintain detailed reporting on campaign performance
Regularly audit and improve landing pages, ad creatives, and campaign funnels for higher conversion rates
Create detailed dashboards and reports to present insights and actionable recommendations to stakeholders

What You Bring

5+ years of experience in B2B SaaS marketing
Strong knowledge of digital marketing strategies, including SEO, SEM, and social media management
Excellent written and verbal communication skills, with a keen eye for design and details
Experience with marketing tools such as Google Analytics, CRM platforms, and email marketing systems
Strong analytical skills and experience interpreting data to inform strategy
Demonstrated success in scaling marketing efforts and driving measurable growth in a SaaS business
Expertise in running and optimizing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads
Building and managing automations and integrations between marketing and CRM tools (e.g., syncing data between MailerLite and Pipedrive)
Proficiency with AI tools for content creation, analysis, and productivity optimization
Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment
Self-starter with a strong sense of ownership and the ability to work independently in a remote setting
Fluency in English (additional languages are a plus but not required
Comfort with asynchronous communication using tools like Slack and other collaboration platforms