Full-Time Digital Marketing Specialist

About the Role

We are seeking a full-time, remote Digital Marketing Specialist, based in India, to lead all digital marketing for two related healthcare brands. This is a dedicated, exclusive position rather than a freelance or part-time engagement. It is designed for someone who wants to build a long-term career with a growing organization.

Integrative Somatic Healing Institute (ISHI) is a professional continuing education institute for pelvic health physical therapists and occupational therapists. ISHI teaches clinicians structured clinical frameworks grounded in advanced manual therapy, Yoga, and Ayurveda. Its courses are delivered online through Thinkific, complemented by live trainings and events in the United States. ISHI is the primary growth focus of this role.

Pelvic Soul is an established pelvic health clinical practice in the Tampa Bay area of Florida. Because its digital presence is already well developed, your responsibility there is to maintain consistency, quality, and momentum.

You will work closely with the founder, Dr. Sujata Nāir-Martin, who creates the raw content for both brands. Your role is to transform that material into polished, on-brand communication across every channel, while building the systems that help clinicians discover, engage with, and enroll in ISHI courses.

Why Join Us

This position is intended as a long-term role within a young, ambitious education brand. We are looking for a committed team member who takes pride in ownership, rather than a vendor managing several accounts at once.

• Full-time, exclusive commitment. You will work solely with Pelvic Soul and ISHI, without concurrent clients or freelance projects during your engagement.
• Genuine ownership. You will be responsible for our digital channels from planning through execution and reporting, with the trust to manage your work independently.
• A clear path for growth. As ISHI expands, this role is intended to grow into a Marketing Lead position, which may include overseeing contractors or a junior team member.
• Structured performance reviews. A formal review takes place at three months, followed by reviews every six months. Compensation increases reflect reliability, initiative, and results.
• Close collaboration with the founder. You will gain first-hand experience in how a clinical education brand is built, positioned, and grown.

Key Responsibilities

The core of this role is email marketing, lead management, website and learning-platform management, and consistent multi-platform publishing. The remaining responsibilities support these priorities.

1. Email Marketing and Outreach Infrastructure (Highest Priority)

• Plan, write, and send newsletters and campaigns for ISHI and Pelvic Soul, with a baseline of two per month for each brand and increased frequency ahead of events and course launches.
• Build and manage ISHI's professional outreach program to licensed physical therapists, occupational therapists, and massage therapists in Florida and neighboring states.
• Purchase and configure secondary sending domains, including SPF, DKIM, and DMARC authentication, followed by a gradual and well-documented warm-up process.
• Safeguard the reputation of our primary brand domains against blacklisting and spam complaints.
• Independently source contact information from public state licensing registries, then clean, segment, and maintain those lists.
• Ensure all outreach complies with US email regulations (CAN-SPAM), including accurate sender information, a physical mailing address, and a functioning unsubscribe option.
• Track open rates, reply rates, bounces, and unsubscribes, using those insights to refine messaging and sending strategy.

2. Lead Management and CRM

• Set up and maintain ISHI's CRM so that every interested lead is captured, tracked, and followed up on in a timely manner.
• Move engaged contacts from outreach, website forms, social media inquiries, free resources, and events into the CRM with clear lead stages (for example: new lead, engaged, considering a course, enrolled, returning student).
• Build simple, respectful nurture sequences that guide interested clinicians from first contact toward enrollment.
• Connect the CRM with the website, email platform, and Thinkific wherever integrations allow, reducing manual data entry.
• Report monthly on lead volume, conversion from lead to enrollment, and the sources producing the strongest leads.

3. WordPress Websites

• Maintain and update the Pelvic Soul and ISHI WordPress websites.
• Design and build new pages and landing pages that are polished, professional, and consistent with brand guidelines.
• Manage plugins, updates, backups, security, page speed, and foundational SEO.
• Complete requested changes within agreed turnaround times.

4. Thinkific Learning Platform

• Create and update courses, lessons, landing pages, and pricing.
• Configure coupons, bundles, checkout flows, and automated student emails.
• Keep all course information accurate and current, including continuing education approval details.

5. Social Media Publishing and Community Engagement

• Publish content for both brands across Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile.
• Deliver approximately 30 posts per month (about ten videos, with the remainder as carousels and static posts), along with 20 stories.
• Edit raw footage recorded by the founder, including trimming, captions, text overlays, music, and thumbnails. Proficiency at the level of Canva and CapCut is sufficient.
• Design carousels and graphics in Canva in accordance with the ISHI and Pelvic Soul brand guidelines.
• Respond to comments and messages promptly and professionally.

6. Events

• Create and maintain event listings on Eventbrite.
• Execute pre-event email and social media promotion according to an agreed schedule.

7. Paid Advertising and Reporting

• Manage Google Ads and Meta Ads campaigns. Advertising spend is covered by the company.
• Provide a concise monthly report summarizing what worked, what didn't, and what's next.

8. Project Management

• Plan marketing projects from concept to completion, with defined timelines and milestones.
• Maintain a shared task board so that project status is visible at all times without the need for follow-up.
• Coordinate with external vendors as required.

9.Overlapping hours. Once onboarded - at least two working hours overlap daily with the US Eastern Time morning.

Required Qualifications

Candidates should be prepared to demonstrate each of the following through examples, links, or work samples.

• At least two years of hands-on digital marketing experience, ideally with US-based clients.
• Proven expertise in cold email and deliverability. You have personally configured and warmed secondary sending domains. You understand SPF, DKIM, DMARC, sending limits, bounce management, and list hygiene. You can also explain how to protect a primary domain's reputation.
• Email platform experience with at least one newsletter platform (such as Mailchimp, Kit, Brevo, or MailerLite) and one cold outreach platform (such as Instantly, Smartlead, or Lemlist).
• CRM experience with HubSpot, Zoho, or a comparable system, including setting up lead stages, forms, and follow-up sequences.
• List building from public data. You can independently extract, clean, and segment records from public registries or professional directories.
• WordPress proficiency. You can build and maintain professional websites using a page builder such as Elementor or Divi, managing plugins, updates, and troubleshooting without developer support.
• Learning management system experience with Thinkific or a comparable platform (Kajabi, Teachable, or LearnDash), including course setup, landing pages, checkout, and automations.
• Multi-platform publishing across Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile, including scheduling tools such as Meta Business Suite, Later, or Buffer.
• Canva and foundational video editing (CapCut or similar). Clean captions and simple, professional edits are sufficient.
• Excellent written English, as all communication is directed to US healthcare professionals.
• A reliable home office setup, including your own computer, stable internet, and power backup.

Preferred Qualifications

The following are valued but not required.

• Experience securing podcast guest appearances, conference presentations, and speaking engagements.
• Background in marketing for healthcare professionals, continuing education, or online courses.
• Familiarity with Yoga, Ayurveda, or integrative health concepts.
• Google Ads or Meta Ads certification.
• Experience with Eventbrite.
• Thoughtful use of AI tools such as ChatGPT or Claude to support drafting and editing, with careful human review.