Digital Marketing Specialist

Digital Marketing Specialist - Salary up to 1,80,000 PKR / month DOE

Work hours - UK 9:00 - 18:00

Company Description

Pelpr accelerates the hiring process for development teams by instantly connecting them with top developers, designers, and digital tech talent. Skip the hassle of job postings and resume reviews—Pelpr delivers the right talent in days, so your team can keep building and innovating without delay. We streamline the hiring experience to ensure you have access to the best talent swiftly.

🎯 Your Role

As our Digital Media Marketing Expert, you’ll be the voice and amplifier of our brand. You’ll craft and execute multi-channel strategies to put our brand in front of the right audiences and drive measurable traffic and engagement.

🧩 What You’ll Be Doing

- Develop and execute full-funnel digital marketing strategies (SEO, SEM, social, email, content, display, etc.)

- Drive targeted traffic through both organic and paid campaigns across Google, Meta, LinkedIn, and more

- Plan and manage PPC campaigns with a strong focus on ROI and conversion

- Develop and execute a cohesive social media strategy across platforms (Instagram, LinkedIn, X/Twitter, Facebook, TikTok, YouTube, Threads, etc.)

- Own content planning, creation, scheduling, and publishing

- Increase brand visibility, reach, and community growth through organic and paid tactics

- Optimize campaigns to drive traffic to our website, landing pages, and key funnels

- Track, analyse, and report on key metrics like reach, engagement, CTR, and conversions

- Stay ahead of trends and adapt content and strategy to capitalize on them

- Collaborate with internal design, content, and growth teams to maintain brand consistency and performance alignment

✅ What We’re Looking For

- Proven experience growing brand presence and driving traffic via social media (4+ years preferred)

- Strong knowledge of platform-specific best practices and algorithms

- Expertise in paid social campaigns and budget optimization

- Excellent copywriting and visual storytelling skills

- Data-driven mindset and experience using tools like Meta Business Suite, LinkedIn Campaign Manager, Buffer/Hootsuite, or similar

- Familiarity with tools like Google Analytics, SEMrush/Ahrefs, HubSpot, or similar

- Creativity, agility, and a strong pulse on digital culture and trends

- Bonus: Experience in influencer marketing, partnerships, or UGC campaigns

🌟 Why Join Us?

- Work with a brand that values creativity and performance

- Flexible remote work environment

- Opportunity to shape and grow a high-impact marketing function

- Collaborate with a passionate and ambitious team

Ready to put us on the map?** Apply now with your portfolio or links to past campaigns you've run.

Send your CVs to careers@pelpr.io