Marketing & User Operations Associate

Discover Peliplat

Peliplat is revolutionizing the way film enthusiasts and content creators interact globally. With our primary focus on the Latin American market, we are now aiming to cast our influence globally, positioning us as a community shaping the future of cinema. On Peliplat, film aficionados share their insights, develop new stories, and collaborate on the creation of the next big hit.

Join us and be part of this thriving global film community!

Responsibilities

• Design and execute local marketing campaigns aligned with global guidelines, but adapted to the Brazilian market (language, humor, cultural references, holidays, film festivals).

• Plan growth tactics by channel: paid media, organic social, creator partnerships, email/push notifications, and influencer marketing within cinema/TV/pop culture niches.

• Localize creatives, copy, landing pages, and user flows in Brazilian Portuguese, coordinating translations and quality assurance.

• Launch and test geo-targeted campaigns in key cities (e.g. São Paulo, Rio, Porto Alegre, Recife, Belo Horizonte) to refine messaging and acquisition costs.

• Launch and moderate community spaces (platform & social media) in Brazilian Portuguese, ensuring alignment with brand tone.

• Implement recognition and gamification initiatives (badges, critic highlights, contributor rankings, social media shoutouts).

• Map the full user journey in Brazil, from registration to recurring engagement.

• Set up onboarding sequences to drive first-time contributions within 7 days.

• Create segmented re-engagement campaigns and automate triggers (e.g. premieres, festivals, anniversaries, user interactions).

• Analyze cohorts to optimize copy, timing, and channels for retention (D7, D30, contribution frequency).

• Build partnerships with universities (film, communication, journalism), festivals, cineclubs, and cultural collectives.

• Co-create activities such as debates, writing challenges, fellowships, and audience award collaborations.

• Identify and attend key cultural events and design low-cost/high-impact brand activations.

• Coordinate logistics (brand materials, volunteers, lead collection, follow-up).

• Collaborate with global and LATAM teams across Product, BI, Content, Social, PR, and Legal.

• Report weekly and monthly results (acquisition, retention, contributions, partnerships).

• Document playbooks to scale local learnings across markets.

Qualifications

• Current residence in São Paulo, Brazil (mandatory).

• Native Portuguese speaker with advanced English (mandatory); Spanish is a plus.

• Previous experience in marketing, communications, cultural management, events, or community building.

• University degree in marketing, communication, advertising, production, or related fields.

• Deep understanding of Brazil’s cultural and audiovisual landscape.

• Genuine passion for cinema, content, and community building.

• Strong autonomy, creativity, and multitasking skills.

Our Culture

As Peliplat expands into a global entity, our organizational culture will extend its influence across various locations, significantly impacting ongoing projects worldwide. Living our culture by building the next space for film enthusiasts just makes us thrilled and excited about what every one of us can bring to Peliplat's success.

The pillars of Peliplat's success are thanks to our people who go above and beyond our core values,

• Ownership - Entrepreneur Mindset
• Problem-Solving - Master Decoder
• Result-Oriented - Bullseye Targets
• Passionate - Committed to Growth

Your Next Big Opportunity Awaits!

In Peliplat, we appreciate every candidate and their time. Therefore, our Talent team will review each application and will get back to those who successfully match our needs. We invite every qualified candidate to apply! If you don't have the qualifications needed but have the potential and education, we will leave a space for you to explain "Why" you could be the next Marketing & User Operations Associate – Brasil (São Paulo). We will try to reach out and see if there is a place for you here now or maybe in the future.