Firm Overview:
Founded in 2003, PEG Companies is a vertically integrated owner, operator, and developer of multifamily, hospitality and build-to-rent assets in the U.S. and Canada with a focus on the Mountain West. PEG currently manages approximately $2B of AUM across seven commingled funds and various separate accounts with over 1,100 employees.
Responsibilities:
This individual will play a pivotal role in enhancing our firm’s visibility and brand identity through strategic marketing and digital engagement and ensuring cohesion in marketing collateral throughout our vertically integrated organization. The ideal candidate has hands-on experience in marketing and for real estate investment firms, has a deep understanding of social media ecosystems, including algorithm dynamics, ad delivery mechanisms, and data driven content optimization, and understands how to effectively communicate with external stakeholders, including institutional and private wealth investors.
Key Responsibilities include:
Marketing and Brand Strategy
- Assist in the development and execution of marketing campaigns that align with the firm’s strategic vision, brand identity, and operational objectives.
- Overseefull-funnel marketing programs including, paid and organic media, SEO/SEM, brand storytelling, investor-facing collateral, property-level marketing, community engagement, email campaigns, experiential initiatives, and performance analytics.
- Help maintain a consistent brand identity for all collateral and communications across the organization.
- Collaborate with internal teams and third parties to create relevant and compelling marketing materials and communications.
Public Relations Management
- Identify and manage the firm’s public relations needs and coordinate response strategies.
Digital and Social Media Marketing
- Manage the firm’s social media presence across platforms, crafting engaging content and growing audience reach.
- Maintain a content calendar and track performance analytics to inform future strategy.
- Work with design tools or vendors to create visually appealing digital assets.
Fundraising and Investor Communications Support
- Coordinate with internal stakeholders to ensure branding and format consistency for marketing materials and brochures.
- Assist internal stakeholders in creating and distributing branded thought pieces, investment updates, and investor communications.
- Lead the execution of webinars, podcasts and investor events.
Content Creation and Website Management
- Coordinate and update written materials including website content, thought leadership articles, investor stories, and property highlights.
- Coordinate with vendors, contractors, or agencies for content, design, and video production, as needed.
Requirements:
Education:
- Bachelor’s degree in Marketing, Communications, Real Estate, or a related field.
Experience:
- 5-7 years of Marketing experience within a commercial real estate investment firm or a financial services organization.
Skills and Capabilities:
- Strong understanding of digital marketing, especially social media strategy and execution.
- Exposure to capital raising, investor communications, and financial storytelling.
- Exceptional written and verbal communication skills with a keen eye for detail.
- Significant experience with technical editing and proofreading.
- Proficient in Canva, Wordpress, Constant Contact, Salesforce, Adobe Creative Suite, or similar tools; basic design and layout skills are a plus.
- Ability to work both independently and as part of a collaborative team.
Physical Requirements:
- Must be able to tolerate prolonged periods of sitting and/or standing at desk.
- Must be able to operate a computer, telephone, and/or keyboard and tolerate prolonged periods performing work using a computer, telephone, and/or keyboard.
- Must be able to lift up to 15 pounds at times.
- Must be able to travel.
Compensation:
Compensation in this position can include:
- Competitive base salary and discretionary bonus.
- Competitive benefits package.