Senior Marketing Analyst – Attribution & Analytics Strategy

Purpose in Every Position

Pebl puts a world of talent at your fingertips. With our AI-powered Global Work Platform™, companies can hire, pay, and manage employees in 185+ countries—removing risk, red tape, and guesswork from global growth. Backed by more than a decade of compliance leadership and local expertise, Pebl helps businesses move fast, stay compliant, and scale with confidence. With Pebl, companies everywhere can hire great talent anywhere.

Where Your Work Moves the Needle.

At Pebl, every team member drives our success. Joining us means more than filling a role—you’re accountable for results and impact. Our values guide how we operate, execute, and collaborate across borders. By putting them into action, you’ll help us scale faster, compete harder, and lead the future of global work.

What Makes You a Great Fit

As our Senior Marketing Analyst, you'll focus on attribution, forecasting & analytics strategy. You won't just report on the past — you'll help predict and shape the future. This senior IC role is a rare opportunity to lead attribution strategy, full-funnel analytics, and predictive modeling across a global go-to-market organization. You'll partner cross-functionally with Marketing, Revenue Operations, Finance, and Data Engineering to build and evolve the systems, models, and insights that drive investment decisions and revenue growth. Your work will directly influence how we allocate resources, forecast pipeline, and define success.

How You'll Make An Impact

• Own Multi-Touch Attribution Models: Lead the design, implementation, and iteration of attribution models that accurately reflect our marketing influence across the buyer journey.
• Forecasting & Predictive Analytics: Build and maintain predictive models that forecast pipeline, lead flow, conversion rates, and campaign ROI—helping Marketing and GTM teams plan with confidence.
• GA4 Data Expertise: Integrate insights from Google Analytics 4 into broader attribution and performance reporting. Ensure website behavior data informs cross-channel analysis.
• Analytics Infrastructure Development: Collaborate with engineering and ops to ensure the right data pipelines and system logic support consistent and scalable reporting.
• Performance Dashboards: Build and maintain executive-ready dashboards in Looker (or similar tools) that track full-funnel KPIs, channel ROI, and marketing contribution to revenue.
• Cross-Functional Alignment: Act as a key thought partner across Marketing, RevOps, and Finance, aligning on definitions, logic, and methodologies for funnel health and impact.

Let's Connect If You

• Experience: 7–10+ years in marketing analytics, revenue operations, or growth strategy, ideally in a B2B SaaS or enterprise environment, EOR experience is a plus.
• Attribution + Forecasting Expertise: Proven success designing multi-touch attribution models and applying predictive techniques to forecast performance and influence strategic decisions.
• GA4 Fluency: Strong understanding of GA4 data structure, reporting, and integration into broader analytics frameworks.
• Technical Skills: Advanced SQL and experience with marketing tech and BI tools such as Snowflake, Looker, Salesforce, Marketo, and Google Analytics.
• Strategic Thinking: You think beyond metrics—you connect performance insights to business context and help shape the strategy.
• Autonomous Execution: Comfortable operating independently at a senior level; able to lead complex workstreams with minimal direction.
• Influence Without Authority: Confident presenting data-driven narratives to senior stakeholders/executives and aligning cross-functional teams around a common measurement framework.

If you're excited to define how a global marketing team measures success, predicts outcomes, and drives strategy through data—this role is built for you.

Our job titles may span more than one career level. The base pay depends upon many factors, such as training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified.

Annualized Pay Range

$165,000—$185,000 USD

Our Commitment to You

At Pebl, we’re committed to supporting our team with comprehensive rewards and benefits designed to meet diverse needs across roles and locations. Our core offerings include:

• Flexible Time Off – Take the time you need to recharge.
• Parental Leave – Support for growing families.
• Health and Dental Insurance – Where applicable, to cover you and your loved ones.
• Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.

Please visit our career page for more information.

Pebl is an Equal Opportunity Employer.

We power global teams and believe diverse perspectives drive innovation and impact. Employment decisions at Pebl are based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law. We’re committed to fostering an inclusive culture where every teammate can thrive and do the best work of their career—anywhere in the world.