Specialist, Geo Marketing

Specialist, Geo Marketing

Location: Malaysia or Thailand

Role Type: Individual Contributor

About the Role

We are looking for a results-driven Specialist, Geo Marketing to execute integrated marketing campaigns across defined regions or campaign streams. This role sits at the heart of our go-to-market execution—translating strategy into high-impact, locally relevant campaigns that drive engagement, pipeline, and growth.

You will work across product, sales, creative, and regional teams to bring campaigns to life—ensuring they are customer-centric, aligned to brand, and optimized for performance through audience segmentation and data insights.

What You’ll Do

Campaign Execution & Delivery

• Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up
• Manage campaign timelines, calendars, and deliverables to ensure seamless execution
• Coordinate with agencies and vendors to deliver high-quality creative and media assets
• Act as the central point of contact for campaign-related communications

Local Market Adaptation & Stakeholder Collaboration

• Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities
• Adapt global campaigns to local audiences, guided by market insights and customer needs

Performance & Optimization

• Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing
• Translate data into actionable insights to improve messaging, channels, and outcomes
• Utilize segmentation and targeting to enhance campaign effectiveness

What We’re Looking For

Experience

• Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields.
• Proven track record of managing end-to-end, multi-channel campaigns (digital preferred)

Core Capabilities

• Strong project management and organizational skills
• Analytical mindset with the ability to interpret data and drive decisions
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and priorities simultaneously

Technical Skills

• Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms)
• Good understanding of digital marketing channels including paid media, social, email, and SEO

Who You Are

• A proactive, accountable executor with a strong ownership mindset
• A problem-solver who thrives in fast-paced, evolving environments
• Collaborative and able to influence cross-functional stakeholders
• Curious, data-driven, and continuously looking for ways to optimize performance

What Success Looks Like

• Campaigns are delivered on time, aligned to objectives, and executed to a high standard
• Measurable improvements in campaign performance and ROI
• Strong collaboration and trust with key stakeholders
• Clear, insight-driven reporting that informs future decisions

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 24685