Senior Product Marketing Manager

Description

Job Summary:

Reporting to the Sr. Director, Product Marketing, we’re looking for a strategic, curious, and customer-obsessed Senior Product Marketing Manager to join our team. In this role, you'll be the voice of multiple data-centric products within our portfolio, connecting deep product understanding with compelling storytelling that grows our market position.

You’ll partner closely with Product, Marketing, Sales, and Customer Success to shape positioning, build go-to-market strategies, and drive adoption and engagement. If you thrive at the intersection of data, storytelling, and go-to-market execution, and love turning complexity into clarity, this role is for you.

Key Responsibilities

• Storytelling & Positioning: Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver.
• Strategic Business Impact: Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions.
• Go-to-Market Leadership: Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success.
• Data-Driven Insight: Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development.
• Product Partnership: Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights.
• Customer & Market Research: Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning.
• Enablement & Evangelism: Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field.
• Content Strategy: Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.

Qualifications

• 6–10 years of product marketing experience, preferably in B2B SaaS or data/analytics platforms
• Demonstrated success in driving go-to-market plans that led to measurable revenue, retention, or adoption outcomes
• Experience marketing data, analytics, or technically complex products to business and technical stakeholders
• Strong analytical mindset; comfortable using tools like Tableau, Pendo Gong, Seismic, Salesforce, and product analytics platforms to assess performance and shape strategy
• Exceptional storytelling skills—able to craft crisp, compelling narratives from complexity
• Proven cross-functional collaborator with the ability to influence without authority
• Strong written and verbal communication skills
• Bachelor’s degree required; MBA or equivalent experience a plus

Compensation

In the spirit of pay transparency, we are excited to share the base salary range for this position is $125,600 - $188,400, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 10%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).

About Payscale

Payscale stands at the forefront of compensation data technology, pioneering an innovative approach that harnesses advanced AI and up-to-date and reliable market data to align employee and employer expectations. With its suite of solutions—Payfactors, Marketpay, and Paycycle—Payscale empowers 65% of Fortune 500 companies to make strategic compensation decisions. Organizations like Panasonic, ZoomInfo, Chipotle, AccentCare, University of Washington, American Airlines, and Rite Aid rely on its unique combination of actionable data and insights, experienced compensation services, and scalable software to drive business success. By partnering with Payscale, businesses can make confident compensation decisions that fuel growth for both their organization and their people.

Create confidence in your compensation. Payscale.

To learn more, visit www.payscale.com.

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.

In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:

• High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.
• Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits And Perks

All around awesome culture where together we strive to live our 5 values:

• Data informed decision making.
• Customer first. Always.
• Succeed together.
• Relentless about results. Obsessed with excellence.
• Lead the change. Shape the standard.

An open and inclusive environment where you’ll learn and grow through programs and resources like:

• Monthly company All Hands meetings
• Regular opportunities for executive leadership exposure through things like AMAs
• Access to continued learning & development opportunities
• Our commitment to a continuous feedback culture which allows us to drive performance and career growth
• A growing network of Employee Resource Groups
• Company sponsored volunteer hours
• And more!

Our More Standard Benefits

• Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
• 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
• Unlimited infertility coverage benefits through our medical plans
• Additional supplemental health benefits offered to you and your family
• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave for birthing and non-birthing parents
• Health Savings Account (HSA) options and company contributions each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations
• Annual remote work stipend to be used on wellness or home office equipment

Equal Opportunity Employer:

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you have a disability or impairment and need assistance with the application process, please email [email protected] for support.

Fraud Alert:

Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email [email protected]