Senior Marketing Manager, Demand Gen - Remote

Job Description

The Sr. Marketing Manager, Demand Gen will take ownership of large-scale demand gen marketing initiatives by developing, executing, and influencing programs to drive awareness, demand and opportunity creation in the financial institutions & lending verticals at PayNearMe.

We’re looking for a results-driven marketer who will be responsible for planning, building and optimizing demand gen initiatives, including inbound, outbound, events and SDR-led campaigns. The ideal candidate will have strong B2B marketing experience and be familiar with marketing to financial institutions such as lenders, banks and/or credit unions.

Lead the planning and execution of demand gen initiatives, with a mix of strategic thinking and creative execution capabilities

Oversee the creation of comprehensive demand generation campaigns for new client acquisition and opportunity creation

Collaborate closely with marketing, sales, SDRs, and other departments to deliver segmented campaigns aligned with revenue team goals

Hands-on collaboration with a variety of external vendors and partners, including design, paid advertising and content writing resources

Report on the effectiveness of campaigns with a mix of data analysis and storytelling to cut through the noise and implement concrete recommendations for improvement

Understand how to use different channels and tactics to reach different audiences, such as events, digital marketing, paid social, partnerships and email