Senior Performance Marketing Coordinator

pawaTech is looking for a Senior Performance Marketing Coordinator with an inherent passion for teamwork and a collaborative spirit. As a part of our team, you will cross-functionally execute campaigns, analyse performance, and drive growth across key African markets.

About us:

pawaTech is a leading iGaming solutions provider, delivering sportsbook, casino, lottery, and player management software as a service. We power betPawa - Africa’s largest betting brand, operating across multiple markets.

Our platform is designed for scale, handling millions of active users across the web and mobile, processing thousands of transactions every second. With nearly a decade of industry expertise, we don’t just build software - we craft tailored solutions that drive innovation. Our expertise, commitment to quality, and client-focused approach make us a trusted partner in Africa and beyond.

What you'll be doing:

• Launching and coordinating 360-degree campaigns with creative and local market teams;
• Managing display, PPC and advertising campaigns across multiple platforms, ensuring coordination with account managers;
• Identifying gaps in social media advertising and optimising campaigns across untapped channels;
• Analysing campaign performance and generating insights to improve ROI;
• Developing and implementing strategies to boost retention and market share;
• Preparing reports and presentations in collaboration with BI teams;
• Driving product-led marketing with a focus on features over promotions;
• Adapting marketing strategies to Africa’s mobile-first landscape with clear messaging;
• Researching new platforms, programmatic offerings and partnerships to expand market reach;
• Aligning digital and offline marketing for integrated campaigns.

What makes you a great candidate:

• 5+ years of experience in performance marketing, preferably in the iGaming industry;
• Strong ability to analyse data, interpret insights, and optimise campaigns;
• Hands-on experience with digital advertising platforms and analytics tools such as Power BI and Tableau is preferred;
• Familiarity with Microsoft tools and Google Suite is a plus;
• Strong communication skills to collaborate with internal teams and external partners;
• Understanding of the dynamic digital landscape and emerging market trends;
• Experience with Google Ads, Facebook (Meta), TikTok, and X;
• Knowledge of programmatic advertising, including DSPs like DaemonSide and RTB, is an advantage;
• Ability to coordinate multiple moving parts and stakeholders efficiently.

Why choose pawaTech?

• We make an impact and contribute to shaping the iGaming culture;
• We offer growth inside dedicated teams of seniors and career prospects;
• We embrace a modern technological stack and an innovative approach;
• We value balance - a flexible environment and team events are waiting for you;
• We play it fair with compensation that recognises and backs your achievements and team budgets.

This job is accepting ongoing applications, and there is no application deadline.

At pawaTech, we are dedicated to building a welcoming and diverse workplace and invite applicants from all backgrounds, regardless of race, gender, age, or other protected characteristics. Our hiring process ensures fairness, objectivity, and respect for every applicant. Applicants are welcome to redact or omit information from their resumes that identifies their age, date of birth, or dates of attendance or graduation from educational institutions.

In compliance with EU GDPR standards and PDPA in Estonia, your personal data will be treated confidentially, used purely for recruitment, and accessible only to authorised hiring team members. To request data deletion, updates, or transfers, please reach out via data.protection@pawatech.com we will fulfil your request in accordance with applicable data protection laws.