Pavlov is building the next generation of customer success tools for B2B SaaS companies. We help businesses maximize the value of their scaled customer segments by identifying key signals, orchestrating automated interventions, and measuring realized value over time.

Founded by a team with experience from Meta, Intercom, and Shopify, we're tackling the challenges of the consumerization of B2B, helping companies make data-driven decisions without adding more headcount.

The Opportunity

As our first Marketing hire at Pavlov, you'll shape how we tell our story to the world and enable our sales team to win. You'll craft compelling narratives around our product and value proposition, build sales enablement materials that convert, and develop a deep understanding of our market and customers.

We're looking for someone who can tell our story in a way that resonates with B2B SaaS companies and equips our sales team to succeed. If you're passionate about crafting compelling narratives, understand the sales enablement process, and want to be instrumental in growing an early-stage B2B company, we'd love to hear from you.

This is a unique opportunity for a storyteller with a product marketing background to have outsized impact in a sales-led B2B SaaS startup at a pivotal growth stage.

What you'll do

Develop a comprehensive understanding of our customer segments, their pain points, and how Pavlov solves them
Craft compelling messaging and positioning that resonates with our target audience of B2B SaaS leaders
Create high-quality sales enablement materials, including pitch decks, case studies, one-pagers, and competitive battlecards
Work closely with sales to understand objections and craft effective responses
Capture customer stories and transform them into persuasive case studies that showcase ROI
Support our founders in developing thought leadership content that establishes our expertise
Collaborate with product on launch strategies and feature messaging

Who you are

You have 4+ years of product marketing experience, preferably in B2B SaaS
You have a proven track record of enabling sales teams with materials that actually get used and help close deals
You're an exceptional writer and storyteller who can translate complex technical concepts into compelling business value
You've worked closely with sales organizations and understand the sales process in B2B environments
You have experience creating messaging frameworks and value propositions that stick
You know how to interview customers and extract insights that inform better marketing
You're comfortable with a hands-on role where you'll both develop strategy and execute on deliverables
You're proactive, self-directed, and thrive in fast-moving environments
You have a bias for action and can iterate quickly based on feedback
You understand the dynamics of selling to enterprise software companies

What we offer