Marketing Coordinator

Description

Position Type: Full-Time | Remote

Working Hours: PST

About Pavago

Pavago is seeking a proactive and creative Marketing Coordinator to join our client’s team. This role requires someone with strong marketing skills who can manage campaigns, create content, and support growth strategies with initiative and strategic thinking.

Key Responsibilities

• Marketing & Visibility: Publish content consistently on LinkedIn, including posts, articles, and newsletters. Schedule, format, and optimize content to maximize reach and engagement. Research trending topics, competitor strategies, and industry insights to inspire content. Create lead magnets (PDFs, checklists, workbooks) that are polished and aligned with brand standards. Design branded graphics and images using Canva or AI tools. Edit raw video, add captions, and repurpose long-form content into short clips or Reels. Build and update landing pages, funnels, and opt-in forms in Go High Level. Repurpose content across multiple formats for multi-channel visibility.
• Sales & Prospecting Support: Research potential leads and ideal target prospects. Conduct outreach via LinkedIn and email using pre-approved messaging templates. Identify and apply for podcast guest spots, speaking engagements, and media opportunities. Draft and send follow-up emails after sales calls. Maintain and update the CRM in Go High Level, including tags, notes, and pipeline tracking. Book and confirm sales calls directly on the calendar.
• Analytics & Reporting: Pull weekly analytics for LinkedIn. Track email open and click rates in Go High Level. Prepare a simple weekly dashboard summarizing performance. Provide recommendations based on data insights.
• Proactive Growth & Strategy: Identify collaboration opportunities such as co-hosting lives or cross-promotions. Monitor competitor activity and market trends for strategic insights. Suggest new ideas for visibility, lead generation, and client engagement. Maintain an organized content library by theme for easy repurposing.

Required Experience & Skills

• Experience: Minimum 4 years of marketing coordination or similar role, ideally in a digital-first environment
• Tech Proficiency: Proficient with Go High Level and comfortable navigating LinkedIn Sales Navigator. Experience with Typeform or Jotform for surveys is a plus.
• AI Expertise: Familiar with AI tools that enhance productivity and streamline marketing efforts.
• Communication: Strong written and verbal communication skills with a professional digital presence.
• Initiative: Demonstrated ability to propose and implement creative marketing strategies independently.

What Makes You a Perfect Fit

• Strategic & Creative: You bring innovative ideas and problem-solving to the table.
• Proactive & Self-Motivated: Comfortable working autonomously, taking initiative, and driving projects forward.
• Collaborative: Thrive in a team environment while supporting leadership vision.
• Cultural Fit: Respectful, open-minded, and aligned with diversity, equity, and inclusion values.

What Does a Typical Day Look Like?

You’ll start by managing the marketing calendar and coordinating ongoing campaigns. Daily tasks include creating and scheduling content, designing graphics, building lead generation assets, and optimizing LinkedIn visibility. Throughout the week, you’ll pull analytics, track engagement, brainstorm new strategies, and coordinate with the team to ensure marketing initiatives run smoothly and on time.

Interview Process

• Initial Phone Call: A brief conversation to understand your experience and suitability for the role.
• Video Interview: A 30-minute call to dive deeper into your professional background and assess your skills.
• Final Client Interview: A comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Swift verification of references and past employment details.

Ready to Apply?

If you’re eager to bring creativity, structure, and data-driven thinking into a dynamic marketing role, we’d love to hear from you!