Digital Marketing Manager

Job Title: Digital Marketing Manager (Paid + Organic Growth)

Employment Type: Full-Time (Remote)

About the Role

We’re hiring a Digital Marketing Manager who can drive growth across both paid and organic channels. This is a hands-on role for someone who understands how to turn attention into pipeline — not just by spending budget, but by building and optimizing across platforms.

You will own strategy, execution, and performance across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, Pinterest, YouTube, and emerging channels. The focus is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic.

This is not a coordination role. This is execution, testing, and iteration.

What You’ll Own

1. Paid Media Strategy & Execution

• Build and manage campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms
• Design full-funnel strategies for B2B lead generation and revenue growth
• Launch campaigns end-to-end: targeting, structure, tracking, creatives, and optimization
• Write high-converting ad copy and guide creative direction
• Continuously test audiences, messaging, and formats

2. Organic & Social Growth

• Own organic presence across LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms
• Develop and execute content strategies aligned with paid campaigns
• Test hooks, messaging, and formats organically before scaling through paid
• Build audience engagement, brand visibility, and inbound demand
• Identify platform-specific growth opportunities and trends

3. Optimization & Scaling

• Monitor performance daily and make proactive adjustments
• Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies
• Optimize for CPL, CPA, ROAS, and conversion rates
• Identify scaling opportunities while maintaining efficiency
• Stay ahead of platform updates, algorithm changes, and privacy shifts

4. Analytics, Tracking & Attribution

• Track and analyze performance across all channels (paid + organic)
• Own conversion tracking, pixel setup, event tracking, and UTM structure
• Use Google Analytics (GA4), Tag Manager, and platform dashboards to evaluate funnel performance
• Build clear, insight-driven reports (not just data dumps)
• Translate performance into actionable growth decisions

5. Cross-Channel & Team Collaboration

• Align marketing efforts with sales and revenue goals
• Provide feedback on creatives, landing pages, and messaging
• Collaborate with design and content teams to improve performance
• Contribute to broader growth initiatives across marketing and lifecycle

Required Experience

• 3+ years of hands-on digital marketing experience across both paid and organic channels
• Strong experience with Google Ads, Meta, and LinkedIn (platform-native execution required)
• Proven ability to generate B2B leads and measurable pipeline impact
• Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.)
• Deep understanding of PPC fundamentals, audience segmentation, and funnel optimization
• Strong knowledge of conversion tracking, attribution models, and analytics tools
• Hands-on experience with GA4 and Google Tag Manager
• Ability to independently launch, manage, and scale campaigns
• Strong copywriting and messaging skills focused on conversion

Preferred Experience

• Experience with organic social media growth and content strategy
• Familiarity with CRM and automation tools (HubSpot, Salesforce, Marketo)
• Experience managing multiple accounts or large ad budgets
• Creative tools experience (Canva, Adobe Suite)
• Google Ads / Meta certifications

What a Typical Day Looks Like

• Review performance dashboards across paid and organic channels
• Adjust budgets, bids, targeting, and creatives
• Launch new campaigns, tests, or content initiatives
• Analyze funnel performance and identify bottlenecks
• Collaborate with design/content on new assets
• Share insights and recommendations

Execution. Testing. Optimization. Across all channels.

KPIs You’ll Be Measured On

• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Organic engagement and inbound lead contribution
• Pipeline and revenue growth
• Budget efficiency

Performance is measurable. So is success.

Interview Process

1. Application Review
2. Initial Interview (strategy + channel experience)
3. Technical Interview (campaign deep dive + real scenarios)
4. Final Interview