Senior Product Manager, AI & Personalization

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a Global Skincare Leader Founded In 1995, Empowers Individuals To Define Beauty On Their Own Terms Through Science-backed Products. Our Mission Comes To Life Through Four Core Values That Guide Our Actions, Decisions, And Impact

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Benefits

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice:

At Paula’s Choice, we pride ourselves in providing an inspiring DTC destination for skincare lovers and truth seekers. To accelerate our growth in the US and AU, we are searching for a Senior Product Manager focused on AI and Personalization who is passionate about building innovative, data-driven customer experiences that drive retention, loyalty, and lifetime value.

This role will have a significant impact on our business by leading the strategy and execution of AI-powered personalization across our ecommerce and digital ecosystem. From guided shopping and predictive recommendations to personalized post-purchase journeys, you will develop and scale products that make every interaction feel uniquely tailored.

You will partner closely with UX, Data Science, CRM, Engineering, and Creative teams to deliver customer-centric solutions that optimize conversion, AOV, and LTV. Your strategic mindset and analytical skills will help identify high-value opportunities, while your product leadership will bring them to life through Agile workflows. Your curiosity about AI and evolving digital trends will allow Paula’s Choice to stay ahead of the curve in how customers discover, engage with, and repurchase our products.

As Senior Product Manager, a typical day might include a mix of the following:

• Leading the product strategy for AI-driven personalization across channels (site, email, SMS, loyalty, and marketplaces)
• Developing and launching guided shopping and recommendation experiences powered by machine learning
• Partnering with data science to translate algorithms into customer-facing features that improve relevance and conversion
• Evaluating customer journeys and identifying opportunities for automation and tailored engagement
• Collaborating with CRM and Engineering to integrate personalization into marketing campaigns, post-purchase flows, and membership experiences
• Creating business cases for personalization initiatives, measuring impact with KPIs (conversion, AOV, LTV, retention), and iterating to optimize results
• Researching and benchmarking competitors, AI tools, and personalization technologies to ensure Paula’s Choice remains at the forefront of innovation
• Breaking down business requirements into user stories, and working with engineering to deliver high-quality product experiences

The Details

• Location: Fully remote, US based
• Hours: Typical PST business hours, some flexibility required
• Physical requirements: Ability to handle both long periods of sitting and long periods of screen time
• Travel requirements: Up to 10%

What You’ll Bring To The Table

• 5+ years of product management experience, with at least 2+ years focused on AI-driven personalization, data products, or ecommerce customer experience
• Proven ability to build and launch personalization features that drive measurable business impact
• Experience working with cross-functional teams including Data Science, UX, CRM, and Engineering
• Familiarity with Agile workflows and tools such as Jira, Confluence, or similar
• Strong analytical skills with experience in A/B testing, KPI tracking, and leveraging analytics tools (e.g., Google Analytics, PowerBI, Quantum Metrics)
• Excellent communication, organizational, and stakeholder management skills

What Can Help You Really Stand Out

• Experience with AI/ML personalization platforms, recommendation engines, or CDPs
• SFCC, Shopify+, Klaviyo and/or SFMC experience
• Knowledge of experimentation frameworks and incrementality testing
• B2C ecommerce experience with a focus on customer acquisition and retention

Approximate Salary Range Based on Experience and Location:

$160,000 - $170,000 USD/annually

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please Note

_At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

__If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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