Marketing Content Lead – Healthcare & Life Sciences

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Job Description:

PatientPoint® is looking to hire a strategic and creative Marketing Content Lead – Healthcare & Life Sciences to help lead the delivery of content at the right time and in the right way to key audiences within the life sciences industry. The Marketing Content Lead – Healthcare & Life Sciences will be responsible for creating engaging and relevant content across various channels to attract and retain our target audiences, drive brand awareness and support our marketing and business objectives. We are looking for someone with a strong background in building comprehensive content marketing plans and then executing on those plans to create influential thought leadership materials for all PatientPoint communication channels. You will be expected to quickly learn communication best practices of marketing to life sciences professionals.

What You'll Do:

• Develop content marketing strategies for each of business segment within the Life Sciences vertical

• Develop a content calendar of topics, tactics, and deadlines to execute from

• Work closely with marketing leaders to execute content for marketing programs and campaigns

• Concept, create and promote a variety of long and short form content pieces including digital ads, white papers, e-books, landing pages and case studies along with related amplification content

• Proactively identify thought leadership opportunities and quickly respond with a well thought out plan

• Monitor and assess content performance and turn insights into recommendations

• Integrate the PatientPoint value proposition, positioning and messaging within your content plans

• Collaborate with internal stakeholders, including creative, sales, product, research and insights teams to deliver high-quality, in-depth content

• Conduct thorough research on industry trends, client insights and competitor analysis to inform content strategy and themes

• Lead SEO content research and recommendations

• Optimize digital assets to improve lead generation

What We Need:

• Bachelor’s degree in Marketing, Communications or relevant field with 5-7 years of applicable experience

• Agency experience or have been in a prior inbound content marketing role preferred

• Deep experience with content marketing having created, planned, managed and executed complex content marketing programs and projects

• Go-getter mentality, eager to be the master of their domain and take on new challenges.

• In-depth understanding of traditional, digital and social marketing channels and ability to develop compelling content across all outlets

• Proficiency with analytics and marketing ROI for creation and reporting of asset performance

• Ability to develop project plans, make recommendations and consistently meet deadlines

• Experience with and an understanding of marketing automation platforms and content management systems

• Knowledge of SEO, web analytics

• Experience with WordPress, Google Analytics

Base Salary Band: $70,000.00 - $115,00000

Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint's total compensation package for employees. For additional details on our total benefits package, please review the section "About PatientPoint" at the end of this job description.

About PatientPoint: PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.

Latest News & Innovations:

2. Named A Best Place to Work Across Multiple Prestigious Platforms! Read More

3. Featured on Built In's article "Companies That Pay Well". Read More

4. Now Culture Content Certified by VentureFizz. Read More

What We Offer: We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.

PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V