Social Media & Content Marketing Manager

Location

This position is fully remote, offering flexibility and accessibility. Preferred locations encompass California, Texas, and New York.

Company Overview

Welcome to Patientfy, where we're spearheading a revolution in how dentists and doctors expand their practices globally. Our groundbreaking platform offers a sophisticated website solution that not only enhances online visibility but also optimizes marketing strategies while seamlessly integrating with existing practice software. With a fervent dedication to empowering healthcare professionals, we strive to facilitate unprecedented growth, amplify ROI, and streamline operations through state-of-the-art technology and unparalleled support. Join us in reshaping the healthcare landscape and leaving a lasting impression!

Patientfy is a company in rapid ascent, founded on the principle of limitless potential. In the past two years alone, we've experienced exponential revenue growth, tripling our earnings. Moreover, our reach has extended to encompass key markets in Canada, Mexico, Spain, and Australia. As we continue to evolve, there's boundless opportunity for personal and professional growth within our dynamic organization.

Job Description

At Patientfy, we help healthcare professionals grow through strategic content, beautiful design, and data-backed marketing. We're looking for a Social Media & Content Marketing Manager to lead both organic and paid social campaigns across TikTok and Meta (Facebook + Instagram). You’ll turn client-submitted videos into high-performing branded content using Canva, execute ad campaigns that drive real growth, and own the entire social media process — from strategy to post-click performance.

Responsibilities

Content Creation & Design

• Receive client-submitted video clips via text, file upload, or shared drives.
• Collaborate with the design team to build reusable branded templates, while also independently creating custom social media assets in Canva that align with each client’s brand identity, tone, and style.
• Maintain a strong understanding of platform-specific design standards, including optimal dimensions, safe zones, aspect ratios, bleed margins, and resolution requirements.
• Build engaging video and static posts optimized for TikTok, Instagram Reels, Facebook, and LinkedIn.
• Customize or create templates for testimonials, before-and-after transformations, FAQs, educational posts, and service spotlights.

Planning & Scheduling

• Develop monthly content calendars tailored to client goals, including brand awareness, lead generation, and patient education.
• Write concise, platform-native captions with relevant hashtags, calls to action, and client voice.
• Schedule and publish content using Meta Business Suite, TikTok Scheduler, or third-party tools like Later.

Paid Social Campaigns

• Set up and manage paid ad campaigns across Meta Ads Manager and TikTok Ads Manager.
• Build and optimize custom audiences, lookalikes, and retargeting flows.
• Test and iterate on creative assets, headlines, and hooks to improve engagement and reduce cost per result.
• Track campaign performance metrics (leads, clicks, engagement) and make budget adjustments accordingly.

Compliance & Brand Alignment

• Ensure the use of royalty-free music and properly licensed media in all content.
• Understand and adhere to ad policies related to healthcare, HIPAA compliance, and platform-specific restrictions.
• Maintain consistent use of brand voice, aesthetic, and design guidelines across all client content.

Reporting & Strategy

• Monitor weekly performance of both organic and paid content (reach, views, saves, link clicks, lead submissions, etc.).
• Deliver monthly performance reports with actionable insights and recommendations.
• Continuously refine strategy based on content performance — adjusting format, timing, messaging, or creative direction as needed.
• Establish best practices for content creation and maintain a centralized inventory of high-performing assets.
• Offer fresh creative ideas and campaign concepts that support each client’s brand goals, audience engagement, and growth objectives.

Qualifications

• 3+ years managing social media content and paid ads (preferably agency-side or multi-brand).
• Proficiency in Canva – especially with short-form video editing.
• Hands-on experience running Meta and TikTok ad campaigns.
• Strong knowledge of content trends, hooks, and storytelling on TikTok, Reels, and Stories.
• Familiarity with ad compliance and copyright-safe practices (royalty-free music, branded visuals).
• Excellent project management and communication skills.
• Bonus: Experience with dental or healthcare content.

Base Salary

• Salary: $60,000 to $80,000
• Benefits: Medical, dental, and vision 100% covered, plus a 401(k) plan

Join us in shaping the future of healthcare and unlocking the potential of dental and medical practices worldwide. If you're ready to take on a rewarding challenge and make a meaningful impact, we want to hear from you! Apply now to join the Patientfy team and embark on an exciting journey of growth and innovation.