Manager Digital Marketing

Position: Digital Marketing Manager

📍 Location: Remote (India)

🕒 Job Type: Full-Time, Permanent.

💼 Department: Marketing

Role Overview:

As the Digital Marketing Manager you will be responsible for driving brand awareness, increasing organic traffic, and improving engagement through SEO, content marketing, social media, and other non-paid marketing channels.

Key Responsibilities:

• Organic Growth Strategy: Develop and implement a comprehensive organic marketing strategy to enhance brand awareness and lead generation.

• SEO Management: Oversee on-page, off-page, and technical SEO to improve search rankings and increase organic traffic.

• Content Marketing: Lead content strategy, including blogs, articles, case studies, and website content, to drive engagement and authority.

• Social Media Marketing: Manage and grow brand presence across platforms using organic social media strategies to increase engagement.

• Analytics & Optimization: Monitor website traffic, user behavior, and engagement metrics to optimize organic marketing efforts.

• Influencer & Community Engagement: Build relationships with influencers, partners, and online communities to enhance organic reach.

• Collaboration: Work with designers, writers, and developers to create compelling digital experiences.

• Industry Trends: Stay updated with the latest SEO and organic marketing trends to keep the brand ahead of competitors.

Requirements:

• 5-6 years of experience in digital marketing with a focus on organic growth.

• Proven expertise in SEO, content marketing, and organic social media strategies.

• Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, and Google Search Console.

• Strong content strategy and storytelling skills.

• Hands-on experience in designing, executing, and optimizing social media campaigns across platforms such as LinkedIn, Twitter, Instagram, and Facebook.

• Proficiency in design tools such as Canva, Adobe Photoshop, Figma, and other graphic editing software for creating high-quality marketing assets.

• Experience in audience engagement and organic community growth.

• Ability to work independently in a remote setup.

• Experience with marketing automation and CRM tools is a plus.

Preferred Qualifications

• Strong understanding of Google algorithm updates and their impact on SEO strategies.

• Familiarity with growth hacking techniques to boost organic traffic.

• Knowledge of marketing automation tools (e.g., HubSpot).

What We Offer

• Competitive salary

• Fully remote work environment.

• Learning and career development opportunities.

• A collaborative, innovative, and fast-paced work environment.

Join us and be a part of growth story at PathIvy.

APPLY NOW : https://forms.gle/2GksbTtG4CttSJnJA