Marketing Director

100% Remote Marketing Manager

The Marketing Director – Business Development and Marketing Support Specialist will be pivotal in driving marketing innovation, supporting sales initiatives, and amplifying brand visibility. This position is responsible for crafting and executing strategies engaging healthcare audiences and supporting lead generation in long-term care (LTC) pharmacy solutions.

A national leader in LTC pharmacy services, providing innovative, patient-focused solutions to healthcare organizations, including PACE programs, skilled nursing facilities, and senior living communities.

Key Responsibilities

• Manage AI-driven marketing projects, including automation, content generation, and performance analytics.
• Develop and refine marketing messaging within Outreach.io to align with sales goals.
• Execute email and digital campaigns that engage audiences and generate leads.
• Collaborate with contractors to produce high-quality multimedia content, such as videos, presentations, and graphics.
• Ensure brand consistency across all marketing materials, from digital assets to print collateral

Required Qualifications

• Proven ability to manage multiple projects with attention to detail and deadlines
• Expertise in marketing tools, including AI platforms, Outreach.io, and Pardot (or similar automation software).
• Proficiency in creating compelling content using Canva and PowerPoint.
• Strong analytical skills to evaluate KPIs and refine marketing strategies

Preferred Qualifications

• Previous experience in healthcare marketing, particularly in LTC or PACE programs
• Strong Artificial Intelligence experience

100% Remote

10% Travel