Product Marketing Manager (SAAS, Data & Market Analytics)

Company Profile:

Patexia is a boutique SaaS company bringing data-driven Market Analytics solutions to the US B2B legal market. Patexia platform has been in the market for a while, and we're expanding the team with Product Marketing Manager (PMM) to help refine our positioning and messaging, GTM strategy, and drive measurable marketing and sales results.

https://patexia.com/

Your Mission

As a PMM, you’ll take full ownership of product positioning and messaging, plan and execute marketing, and work closely with Customer service, Sales, Product, Marketing, and C-level to drive growth.

Key Challenges:

• Prove product-market fit for Patexia Data Insights SaaS platform
• Develop and execute product GTM strategy
• Manage marketing, and own success KPIs
• Drive lead generation; learn from, and support sales and customer service
• Collaborate with Product to influence development and roadmap decisions

Your Environment:

• US market & customers in the intellectual property (IP) legal space
• Fast-paced, flexible environment in a small but highly collaborative team (~30 people)
• Cross-functional collaboration - work closely with Marketing, Sales, Customer Service, Product, Dev, and C-level
• Autonomy & Trust – A clear responsibility area, and freedom to execute your ideas
• Supportive culture – Humble leadership, teamwork, and a positive work environment

What We’re Looking For:

• Hands-on product marketing experience – research, positioning, messaging, page prototyping, content creation, search / target / content / email / linkedin / ABM, A/B testing.
• Marketing management experience – content strategy, website and funnel development, and collaboration with Product & Dev teams.
• Experience in a product company or leading a product-centric initiative.
• Understanding user needs and feedback loops
• Understanding of backlog management & prioritization
• Project management skills – ability to execute and deliver both by yourself & project team
• Professional English (verbal & written C1+) is a basic requirement
• Can-do & Self-starter
• Combining creative growth hacking and structured execution
• Openness to understanding the US legal & IP niche
• US time zone availability (Pacific Time; GMT-8; flexible)

Will be a plus:

• Startup or small team experience; comfortable wearing multiple hats when needed
• Experience integrating marketing & sales processes
• Technical background – ability to work closely with developers and product teams