Senior Marketing Data Analyst

Responsibilities

• Interpret and examine marketing and organizational data to uncover insights that support business decisions. Formulate testable assumptions to improve campaign effectiveness and assess marketing initiatives against expected outcomes and key operational indicators.
• Oversee the organization’s marketing data environment, including upkeep of records, system updates, and monitoring platform capabilities. Evaluate database performance and contribute insights that inform marketing strategy.
• Produce reporting and data visualizations related to product performance. This includes designing dashboards, creating tailored visual reports, performing exploratory analysis on large datasets, and sharing findings with stakeholders across departments and leadership teams. Present insights in a way that is accessible to both technical and non-technical audiences and facilitate discussions around results.
• Direct the development and refinement of target audiences across product areas. Coordinate with external analytics partners to build predictive models and segmentation strategies aligned with organizational priorities. Collaborate with internal marketing and compliance teams to ensure all modeling and segmentation approaches follow regulatory and governance standards.
• Establish and maintain documentation for data workflows, including procedures for reporting, audience generation, and suppression management. Identify areas where existing processes can be improved and recommend solutions to increase efficiency in how data is gathered, analyzed, and delivered.
• Partner with digital marketing leadership and data specialists to explore enrichment opportunities such as household-level data enhancements, third-party segmentation tools, and other external data sources that strengthen campaign targeting.
• Support and guide members of the marketing analytics team by providing mentorship, reviewing analytical work for quality and accuracy, and helping build technical and analytical capabilities across the group.