Marketing Director

WHAT WE BELIEVE AND HOW WE CHOOSE TO BEHAVE

At Grand Park Kodhipparu we always behave in the following way…

• We have pride in the work we do, how we present ourselves, and how we communicate with our guests and our colleagues.
• We will adhere and engage the House Rules and Company policies.
• We use our initiative and always find the best way to solve a problem for a guest or a colleague.
• We work as a team with colleagues across all departments to deliver the highest quality of service on all occasions.
• We always think of new ways to surprise and delight our guests.
• We treat guests and colleagues with dignity and respect. Everyone is important.
• We hold ourselves to the highest standards of honesty and integrity.
• We will respect and protect the environment around us.
• We are proud to represent our hotel to guests from all over the world.

KEY DUTIES AND RESPONSIBILITIES

Role

Champion marketing and communications as well as all media strategies for the hotel to achieve positive brand exposure, high media impressions and high ROI for marketing dollars spent.

Responsibilities

• Lead and implement the hotel's marketing and communications as well as public relations strategy.
• Oversee the hotel’s advertising budget and ensure the most effective use of budget for maximum returns
• Enhance the hotel’s reputation through media relations, marketing strategies, storytelling, and partnerships as well as the development and use of creative content on various channels including offline and online media and social media.
• Manage hotel’s owned marketing channels including below-the-line platforms such in-room TVs as well as digital screens, and online platforms including property website, social media handles (not limited to Facebook, Instagram, LinkedIn, etc.), online third-party sites etc. Ensure that content including facts and images are up to date and accurate
• Drive revenue in collaboration with various internal departments (i.e. Revenue, Sales, F&B) and external agencies by employing integrated marketing communications strategies, including but not limited to digital marketing, content marketing and media relations
• Develop and produce hotel and promotional collaterals including EDMs, Posters, Flyers, etc.
• Ensure the smooth execution of marketing promotions in the areas of F&B, rooms or meetings/catering
• Negotiate marketing partnerships, barter deals and sponsorships that will build the hotel’s reputation and drive commercial success.
• Develop and curate an up-to-date library of creative assets including photos that feature and rightly represent the hotel, its rooms, facilities as well as wine and dine offerings.
• Manage the press office function for the hotel including and not limited to pitching to the media, drafting press releases, preparing media kits/briefs and facilitating media enquiries/ interviews
• Collaborate with Corporate Marketing and Communications team to ensure consistent messaging and application of brand guidelines for all marketing communications collaterals, hotel amenities, signages etc.
• All other tasks that may be assigned from time to time by the supervisor.

What success looks like

• Build strong working relationships with multi-functional teams, including Corporate Marketing team to collectively deliver on business priorities
• Achieve favourable unfair share of voice in media impressions and engagement on social media channels against competition
• Achieve high return on investment / advertising spend for every dollar spent
• Pioneer-mindset and curiosity with the end-goal in mind

Desired skills and experience

• At least a bachelor’s degree from an accredited college or university
• Experienced in hospitality marketing and public relations, preferably with at least 2-3 years of experience as a department head
• Proficient in digital marketing, social media marketing as well as media relations
• Fluent in English – written and spoken; proficiency in additional language will be an advantage
• Strong project management and communication skills
• Mature, critical thinker and creative problem solver