Marketing Manager

Marketing Manager

Park Evaluations is a leading business immigration services firm focused on providing global corporations and law firms with the tools, guidance, and support needed to navigate a range of U.S. immigration processes and applications.

As a Marketing Manager with Park Evaluations, your role is pivotal in driving our company's growth. You will be responsible for discovering and qualifying high-potential leads, collaborating closely with our sales and marketing teams to understand target industries, and turning these prospects into future customers. Your efforts will lay the foundation for our success by creating a robust pipeline of potential clients.

Responsibilities:

• Oversee inbound and outbound lead generation activities, focusing on strategic channels.
• Lead the marketing team in driving top-of-the-funnel leads and converting them into qualified opportunities.
• Work closely with the marketing team to refine and execute a content strategy supporting inbound lead generation efforts.
• Ensure content resonates with target audiences and aligns with overall brand messaging.
• Cultivate a deep understanding of target industries, market trends, and competitor landscapes.
• Provide insights guiding marketing strategies and contributing to product positioning.
• Foster collaboration within the marketing team and across departments for collective success.

Requirements:

• 3+ years of marketing experience, with a focus on growing new sales channels and creating content strategy
• Proven track record of successful demand generation and achieving targets in a managerial or leadership role.
• Strong strategic thinking and problem-solving skills.
• Ability to develop and execute marketing plans aligned with business objectives.
• Exceptional written and verbal communication skills.
• Ability to communicate effectively with internal teams, external partners, and potential clients.
• Demonstrated ability to achieve and exceed performance targets.
• Results-oriented mindset with a focus on continuous improvement.
• Proven leadership skills with the ability to motivate and inspire a team.
• Strong organizational and time management skills.
• Thrive in a dynamic startup culture.
• Ability to adapt to changing priorities and work in a fast-paced environment.