Growth Marketer - Demand Generation & Outbound Marketing Specialist – Remote

Position: Growth Marketer (Outbound / ABM)

Type: Full-Time Contract / Retainer

About The Role

We are seeking a hands-on Growth Marketer to design and execute outbound campaigns targeting senior IT decision makers at mid-market companies. The role requires full ownership of execution — from targeting and sequences to content creation, campaign management, and performance reporting.

This is an exciting opportunity to join a fast-paced environment where you will work closely with leadership, but be trusted to operate independently and drive measurable results.

What You’ll Do

• Outbound Campaigns

• Build and maintain targeted account lists (Apollo, Clay, ZoomInfo).

• Create and run LinkedIn outreach sequences targeting CIOs and IT leaders.

• Write and manage cold email sequences (Instantly, Apollo, etc.).

• Implement direct mail tactics or creative outreach to secure meetings.

• Content & Campaign Assets

• Produce practical, high-value assets (playbooks, guides, checklists) for outreach and nurturing.

• Leverage personalized formats (short videos, one-pagers, briefs) tied to CIO pain points.

• ABM & Retargeting

• Use website deanonymization tools (Rb2B, Vector, Clearbit Reveal) to identify anonymous visitors and trigger follow-ups.

• Run smart retargeting campaigns for ICPs visiting solution, pricing, or integration pages.

• Optimization & Reporting

• Track KPIs, attribution, and pipeline impact.

• Continuously test, iterate, and optimize campaigns based on booked meetings and engagement.

Must-Have Requirements

• Proven B2B outbound experience targeting VP/C-level decision makers in mid-market companies.
• Mastery of LinkedIn automation tools (LinkedHelper, Waalaxy, Expandi, PhantomBuster).
• Strong email sequencing & copywriting skills (Apollo, Instantly, etc.).
• Skilled in data enrichment (Apollo, Clay, ZoomInfo).
• Familiarity with ABM / deanonymization tools (Rb2B, Vector, Clearbit Reveal).
• Advanced English communication skills (spoken & written).
• Independent campaign execution across multiple channels.

Nice-to-Haves

• Prior B2B SaaS experience.
• Experience engaging IT leaders/CIOs directly.
• HubSpot knowledge (CRM, automation).
• Experience with AI marketing tools (ChatGPT, Claude, etc.).

What We Offer

• Competitive contract compensation, aligned with experience and skills.

• Performance-based bonuses tied to meeting generation, pipeline impact, and campaign results.

• Paid vacation & local holidays to ensure work-life balance.

• Clear career growth path:

• Opportunity to own and lead a significant portion of the marketing function (e.g., Demand Generation).

• Build and manage your own team of freelancers/junior marketers over time.

• Gain exposure working side-by-side with senior leadership (Fractional VP & CMO).

• Remote flexibility with stable client assignments.

• Exposure to cutting-edge outbound, ABM, and AI-powered marketing strategies.