Strategic Marketing & Research Strategist

We’re seeking an experienced and driven marketing and research professional who is accomplished at using data to guide and develop foundational marketing strategies. The ideal candidate must have a proven track record of success and experience leading teams to deliver on project goals. You will be working in a fast-paced, think-tank environment, alongside a veteran team of researchers, data analysts, and strategic marketers supporting a diverse range of research and strategic marketing projects for world class brands.

The jobs we do span the product lifecycle from planning & design, GTM, and adoption, usage & satisfaction. This role requires strong qualitative and quantitative research experience, deep analytical skills, experience in product marketing or business strategy, and seasoned business acumen. A key aspect of this role is finding patterns in information that balance qualitative human insights with quantitative data, as well as the ability to move fluidly between the tactical and strategic needs of a project.

Role objective:

Successfully and independently guide and lead marketing strategy and research projects with your team, that deliver measurable business impact and high customer satisfaction, resulting in revenue growth through repeat client engagement.

Key responsibilities:

Marketing strategy

▪ Accurately define the problem statement each project is designed to address

▪ Define project success in partnership with client input

▪ Inform strategic and tactical product and service decisions from definition through launch and measurement

▪ Identify and prioritize target customers using segmentation and deep audience intelligence

▪ Develop value propositions, and positioning & messaging strategies that can land in practical go-to-market scenarios

▪ Conduct competitive analysis to identify white space and differentiation opportunities

▪ Strong storytelling capabilities

Research strategy

▪ Design mixed method client research studies

▪ Lead research projects including problem definition, project objectives, targeted actionable outcomes, developing qualitative and quantitative research instruments and deliverables with an emphasis on business impact

▪ Collect target audience data through a variety of methods including synthesizing existing information, IDIs, focus groups, ethnographies, diary studies, surveys (including advanced survey methods such as Max Diff, Gaber Granger, Van Westendorp, Conjoint, etc.), telemetry data, use of AI tools, and other new, innovative methodologies

▪ Identify and extract actionable insights from data

▪ Manage and review quality and accuracy of research instruments, analytics and reporting

Management

▪ Experience leading and managing teams of 3+

▪ Passion for developing staff skills and competencies

▪ History of working collaboratively and effectively with CxO level individuals

Skills:

▪ “A” caliber performer

▪ Driven to reach new heights

▪ Total commitment to career growth and research & marketing craft

▪ Ability to think strategically, analytically and pro-actively about diverse business problems

▪ Ability to develop client relationships and competently manage relationships

▪ Self-motivated

▪ Proven track record of success in similar role

▪ Superb presentation and communication skills

▪ Managing teams

Bonus skills:

▪ Experience in a statistical package like SPSS, SAS, Q, R or Python

▪ Experience in building and/or using simulators

▪ Max Diff, Gaber Granger, Van Westendorp, Conjoint experience

▪ Data visualization experience using packages like Tableau, Power BI or similar

Success measures:

▪ Deliver projects that achieve a minimum of 4.8 of 5 satisfaction rating from clients

▪ Deliver measurable business impact to clients

▪ Repeat client engagement

▪ Contribution to profitable revenue growth

▪ Staff development

Education & Experience:

▪ Bachelors or Masters in Marketing, Communications, Psychology or related fields

▪ Minimum of 5 years of marketing strategy and/or qualitative and quantitative research experience

▪ Diverse industry experiences a plus

Benefits:

▪ Paid health, vision, dental, disability and 401k benefits

▪ 3 weeks paid vacation + 6 bonus days, designated PTO days, as well as standard holidays

Information and application:

▪ Submit cover letter and resume to Melissa Codespoti, Chief Strategy Officer at melissac@paradoxesinc.com

About Paradoxes, Inc.:

Established in 2007, Paradoxes is a strategic marketing organization that gathers and analyzes information to help companies make smarter sales, marketing, and product decisions. We enable our customers to capitalize on opportunities, overcome challenges, and mitigate risk.

The company operates virtually with team members across the U.S. We work extensively with leading technology brands including Amazon, Cisco, Cloudflare, Docusign, Klaviyo, Meta, Microsoft, Oracle, The Gates Foundation, Verizon and many other leading brands, as well as select regional and non-technology companies.

You can learn more about our experience and clients at www.paradoxesinc.com