Papa’s Herb™ is a fast-growing cannabis company dedicated to creating quality products and memorable brand experiences. We’re passionate about innovation, collaboration, and building a dynamic team that thrives on creativity and growth. Join us as we continue to set new standards in the cannabis industry and deliver value to our customers across Canada and the US.

As our Marketing Manager, you will lead the planning and execution of marketing strategies to build our brand, drive product adoption, and engage customers. While your primary focus will be on core marketing activities, you will also support Papa’s Herb™’s presence at quarterly tradeshows and industry events.

Key Responsibilities:

Develop and execute integrated marketing campaigns to build brand awareness and drive product adoption
Manage digital marketing initiatives, including social media, email marketing, and website content
Oversee go-to-market strategies for new product launches and regional expansions
Ensure brand consistency across all marketing materials and customer touchpoints
Analyze campaign performance using analytics tools and adjust strategies for optimal results
Collaborate with internal teams to align marketing activities with business objectives
Manage marketing budgets and report on return on investment
Plan and coordinate Papa’s Herb™ participation in quarterly tradeshows, industry events, and brand activations, including logistics, booth setup, and sourcing promotional materials
Develop customer engagement initiatives such as loyalty programs and in-store promotions
Ensure all marketing activities comply with federal and provincial cannabis advertising regulations

Qualifications:

3–5 years of marketing experience, with a focus on campaign management and digital marketing
Strong project management, communication, and analytical skills
Proficiency with digital marketing and CRM tools (e.g., Google Analytics, HubSpot, Salesforce)
Experience managing budgets and reporting on ROI
Experience in regulated industries (cannabis, alcohol, tobacco, pharmaceuticals) is an asset
Willingness to travel quarterly for tradeshows/events (10–20%)

How to Apply

Please submit your resume and a link to your portfolio.
Selected candidates will be contacted for interviews and should be prepared to present their portfolio.

Schedule: Monday to Friday; occasional weekends for quarterly events

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Papa’s Herb™ is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law. Accommodation is available upon request for applicants and colleagues with disabilities.

Job Type: Full-time

Schedule: