GTM Engineer (Growth Marketing)

About Pangolin Marketing

We're a creative storytelling studio for tech-for-good companies. We exist because B2B marketing is drowning in templated, low-strategy campaigns that all blur into one. We believe the right blend of creativity, strategy, and accountability helps brands cut through and tell stories worth sharing.

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We work with B2B SaaS, climate tech, and impact-driven organizations—companies that exist to make a lasting impact through innovation. Our clients don't need "more content." They need strategic partners who understand complex buying committees, can translate technical value into human language, and operate with ownership.

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Our positioning: We're not a "do everything" agency. We specialize in creative storytelling and full-funnel growth for companies that refuse to be boring. We merge performance and creativity—because pretty campaigns that don't generate pipeline are useless, and data-driven campaigns with no soul don't cut through.

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We believe in

Experimentation over templates

We form hypotheses, run tests, kill what doesn't work, and scale what does. We don't copy-paste "best practices" from HubSpot blogs.

Strategy before tactics

We ask "why" before "how." A brilliant LinkedIn ad campaign built on the wrong positioning is just expensive noise.

Ownership, not hand-holding

Remote work requires self-starters who unblock themselves, ask sharp questions, and drive work forward without daily check-ins. If you need constant supervision, you'll struggle here.

Learning agility over credentials

We care more about how fast you learn than where you went to school or which "name-brand" agency trained you. Curiosity + structured thinking > years of experience.

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Depth over breadth

We'd rather be the best at strategic storytelling for our niche than be mediocre at 47services. Specialists win, generalists fade.

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Business impact over vanity metrics

We measure what matters: pipeline influenced, CAC by channel, conversion rates. "10Kimpressions" means nothing if it doesn't move a deal forward.

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You'll fail here if

• ‍You need playbooks to operate. We work in ambiguity which means client briefs are incomplete, data is messy, and you have to form hypotheses without perfect information.
• You can't write clearly. Remote teams live or die on written communication. If your briefs are vague or full of buzzwords, you'll create chaos.
• You default to "industry best practices." Our clients hire us because they're tired of generic marketing. If your instinct is "let's do what everyone else does," this isn't the place.
• You need external validation to stay motivated. We're a small, lean team. You won't get daily praise or gold stars. You'll get feedback (direct, sometimes blunt) and the expectation that you'll iterate and improve.
• You think "marketing" = running ads. We architect revenue systems—positioning, messaging, experimentation roadmaps, funnel optimization, attribution. Ads are one tool, not the whole job.

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Core Responsibilities

1. Design and ship demand generation experiments

• Form hypotheses about what will generate qualified pipeline (not just traffic)
• Run tests across paid (Google/Meta/LinkedIn), organic (SEO/content), email, and automation
• Analyze results, kill losing experiments fast, double down on winners
• Report on CAC by channel, funnel conversion rates, marketing-influenced pipeline

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2. Build and optimize marketing automation systems

• Architect lifecycle stages, lead scoring, routing logic, and multi-step nurtures in HubSpot/Marketo
• Own email end-to-end: segmentation, A/B testing (subject/content/CTA/timing), drip sequences, attribution to SQLs
• Debug broken workflows, improve conversion rates, maintain clean data hygiene

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3. Execute full-funnel campaigns with strategic rigor

• Paid: Plan, launch, and optimize campaigns (Google/Meta/YouTube) audience strategy, creative testing, budget pacing, conversion tracking integrity
• Organic: Build SEO systems keyword/intent mapping, content strategy aligned to buying stages, technical/on-page optimization for high-intent, non-branded traffic
• Emerging: Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) structure content for AI overviews, featured snippets, passage understanding

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4. Collaborate across teams

• Partner with content, design, and dev teams to align narrative, UX, and analytics into a cohesive revenue engine
• Write clear briefs no one should have to guess what you need
• Give and receive feedback with directness and grace

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5. Report on what actually matters

• Build dashboards tracking leading indicators (CTR, CVR, demo show rate) and lagging indicators (pipeline, revenue, ROAS)
• Present insights with clear "so what" recommendations—not just data dumps

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What We're Looking For the Non-Negotiables:

1. Learning Agility

• You learn new domains fast, update your thinking when data contradicts your hypothesis, and don't need hand-holding to become useful.
• For example you've taught yourself something complex (a tool, a framework, a domain) and can walk us through your learning process.

2. Structured Thinking

• You break ambiguous problems into hypotheses, prioritize by impact/effort, and make trade offs with clear logic. You can explain "why X over Y" with a framework, not just gut feel

3. Ownership (Remote)

• You drive work forward without daily check-ins, proactively unblock yourself, ask sharp questions, and hit deadlines.

4. Clear Communication

• You write crisp briefs, explain complex ideas simply, and don't hide behind jargon.
• Evidence we look for: Your application is clear, specific, and jargon-free.

5. Intellectual Curiosity

• You question assumptions, seek disconfirming evidence, and stay current without beingtold to.
• We will look for - you have a learning system (swipe file, newsletter subscriptions, sideprojects, notes) that shows continuous growth.

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We'll Teach You These:

• Marketing automation platforms (HubSpot, Marketo, Pardot)
• Paid ads platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager)
• SEO/AEO/GEO tools (GA4, Search Console, Semrush, Ahrefs, Screaming Frog)
• Attribution and reporting (GA4, Looker, Data Studio)
• Specific industry knowledge (SaaS, climate tech, nonprofit buying behaviors)

Note: If you have 0 years of experience but demonstrate the 5 traits above + baselinemarketing literacy, we'll consider you. If you have 3 years of experience but lackstructured thinking or remote ownership, you won't succeed here.

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