Marketing Analyst

PandaDoc is looking for an experienced Marketing Analyst to partner with our Revenue Marketing team and drive growth.

You will be responsible for analyzing self-service and sales-assisted user journeys all the way from campaign touchpoints through to revenue and retention. You’ll work hand-in-hand with our stakeholders to proactively identify opportunities for optimization, and deliver actionable insights that unlock growth.

In this role you will:

• Strategy & Measurement

• Define and maintain metrics and reporting frameworks that create visibility into customer lifecycle and campaign performance

• Partner with Marketing, Product, CX, and Data Engineering to design and build a scalable analytics roadmap that ensures long-term data accuracy, enhances visibility across the customer journey and builds a foundation for future growth

• Establish and enforce digital analytics standards to deliver accurate, scalable insights across OWOX, GA4, Tableau, Looker, HubSpot, Salesforce, Amplitude

• Equip the Leadership team with data-driven insights into ROI and uncover areas for accelerated growth and investment

• Analysis & Insights

• Collaborate with marketing teams to understand the customer journey and identify key touchpoints for analysis

• Analyze how different campaigns and marketing activities influence customer behavior at various stages of the lifecycle

• Deeply analyze which marketing activities, customer interactions and in-product actions lead to successful upsell, cross-sell, and account growth.

• Research opportunities for user and lead segmentation to improve targeting of our campaigns

• Use data visualization and storytelling to communicate findings and drive strategic decisions

• Build reporting that clearly shows how campaign activity drives product adoption, expansion pipeline, and self-serve revenue in the product

• Tracking & Infrastructure

• Manage the integration of our customer analytics tools including: HubSpot, Salesforce, Amplitude, and Segment

• Work closely with Data Engineering and Web Engineering to optimize our tracking infrastructure (e.g., tagging, events, custom dimensions) and integration of data across tools (ex. HubSpot, Salesforce)

• Optimization & Testing

• Partner with campaign managers to run experiments that optimize performance

• Identify top content and patterns and work with the team to optimize user experience and conversion rates

About you:

• Strong analytical mindset with the ability to translate data into a visual story with actionable recommendations

• Strong knowledge of SQL and experience with querying large datasets efficiently

• Experience with A/B testing, conversion rate optimization (CRO), and marketing performance metrics

• Strong collaboration skills, with a proven ability to work with cross-functional teams to define metrics and reporting structures

Qualifications:

• 5+ years of experience in analytics at a B2B SaaS company, preferably in a hybrid go-to-market business (both Self Serve and Sales Assist)

• Experience in various GTM tools (ex. HubSpot, Salesforce, Google Analytics) and data reporting tools (ex. Tableau)

• Expertise in campaign tracking, tagging, and reporting best practices including attribution model development

The annual OTE salary range for this position is $150,00 - $180,000 USD

Benefits:

Employees may be able to purchase company stock (or receive annual bonuses)

Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 10 company paid holidays off per year.

Company Overview

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes.

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.