Senior Designer, Mobile App Marketing (Contract)

About Panasonic Well:

Panasonic Well is a venture and business incubator from the Panasonic Group focused on pioneering new health and wellness solutions by connecting hardware, software and services through industry-leading, responsible AI. We are committed to building an ecosystem of technology that improves well-being for every generation.

Panasonic Well operates in the US as Panasonic Well LLC and in Japan as a division of Panasonic Holdings Corporation.

:We’re looking for a seasoned creative designer to develop compelling static and video marketing assets that drive awareness, installs, and engagement for our mobile app, Umi – the AI-powered family wellness coach. This is a high-impact contractor position ideal for a hands-on designer who thrives in a fast-paced, mission-driven environment and knows how to create visually stunning assets optimized for performance across digital channels. You'll be employed by our preferred staffing partner for a 9 month contract period to start and collaborate closely with marketing, product, and content teams to bring our brand to life in ways that resonate with families and convert across platforms

.
What You’ll Get To D

o:Creative Asset Developme

• ntDesign high-quality static graphics for app store listings, social media campaigns, display advertising, and promotional materia
• lsCreate engaging video content including app preview videos, social media ads, promotional videos, and animated graphi
• csDevelop cohesive visual campaigns that align with brand guidelines while optimizing for mobile-first user experien
• ceDesign app store creative assets including screenshots, preview videos, and promotional graphics that maximize conversion rat

es
Marketing Collaboration & Strat

• egyPartner with marketing and product teams to understand campaign objectives and translate them into effective visual communicati
• onsAdapt designs for multiple platforms and formats including iOS App Store, Google Play Store, social media platforms, and paid advertising chann
• elsConduct creative testing and iteration based on performance data and user feedb
• ackStay current with mobile app marketing trends, platform requirements, and best practices for user acquisition creat

ive
Brand & Quality Manage

• mentMaintain consistency with brand identity while creating fresh, innovative approaches to mobile app marke
• tingEnsure all creative assets meet technical specifications and quality standards for various platforms and dev
• icesOrganize and maintain creative asset libraries and version control sys
• temsCollaborate with cross-functional teams to align creative work with broader business object

ives
What You’ll B

• ring:Concept, design, and produce static and short-form video assets for digital acquisition channels such as paid social, app store listings, email, website, and influencer camp
• aignsCreate performance-driven creative that is optimized for metrics like CTR, CPI, and ROAS across platforms like Meta, TikTok, YouTube, and Googl
• e UACDevelop App Store Preview Videos and static screenshots aligned with ASO best prac
• ticesRapidly iterate creative concepts based on performance data and insights from marketing experi
• mentsEnsure all creative work is on-brand, visually consistent, and aligned with Umi’s voice and brand guide
• linesManage and prioritize multiple creative projects with tight turnar
• oundsCollaborate with marketing and product teams to translate brand narratives and campaign strategies into engaging vi
• sualsMaintain an organized file system and version control for all a

ssets
Core Require

• ments 7+ years of experience in digital design, ideally with direct-to-consumer mobil
• e appsStrong portfolio showcasing static and video assets built for performance marketing and app store pr
• esenceProficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and motion design
• toolsDeep understanding of creative best practices across digital channels such as Meta, TikTok, YouTube, and Goog
• le UACExperience creating App Store assets (static and video) and knowledge of platform-specific guid
• elinesComfortable with data-informed design decisions and rapid creative t
• estingStrong communication, time management, and organizational
• skillsSelf-starter who can operate independently and with a high bar for creative exce
• llenceBonus: experience in health, wellness, parenting, or AI-driven pr

oducts
What We

Offer:The future of work at Panasonic Well is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and inno

vative.Local (Bay Area) employees and contractors are expected to come into the office on Mondays & Wednesdays and this role may require in-office participation other days of the week. Fully remote (Work From Home) employment may be available for select pos

itions.
Contractor Benefits (Provided via our preferred staffing p

• artner):Competitive comp
• ensationComprehensive benefits package, including health insurance, dental, vision, and life i
• nsurance401(k) retirem
• ent planAccrued paid time off and si
• ck leaveEmployee assistance

program
Please note that benefits eligibility and specifics may vary based on the terms of your contract and the policies of the third-party staffin

g vendor.Note: This position is a contract role with a 9-month duration, with the potential for conversion to a full-time position based on performance and busine

ss needs.