Lifecycle and Monetization Marketing Lead

About Panasonic Well:

Panasonic Well is a venture and business incubator from the Panasonic Group focused on pioneering new health and wellness solutions by connecting hardware, software and services through industry-leading, responsible AI. We are committed to building an ecosystem of technology that improves well-being for every generation.

Panasonic Well operates in the US as Panasonic Well LLC and in Japan as a division of Panasonic Holdings Corporation.

About The Role:

This role will be a part of the Go-to-Market team and partner with the Head of GTM & Growth Marketing, who will be hyper-focused on creating multichannel, member and partner-facing comms and experiences. The team is composed of strategic thinkers and masterful doers in order to serve the best experience for Umi customers and this role is critical to driving business results from acquisition through engagement and retention.

The ideal candidate is a creative, digital-savvy, strategic problem solver with a proven track record of working within an ambiguous environment to execute successful, full-funnel journeys for members and partners, informed by data, capabilities, and business goals and needs. You will own and optimize all customer communication channels (email, push notifications, in-app messaging) across the Umi portfolio while also leading monetization initiatives to maximize conversion, retention, and expansion. We need someone who is comfortable working collaboratively with internal (Marketing, Creative, Product, Operations, and Engineering) and external partners (agencies and our Partner Collective) to drive concepts to execution across all touchpoints.

What You’ll Get To Do:

Lifecycle Marketing & Communications:

• Own and execute email, push notification, and in-app messaging strategy across the entire customer journey
• Develop segmentation, personalization, and automation workflows to deliver relevant communications at scale
• Manage communication calendars, ensuring optimal frequency and cross-channel coordination
• Monitor and optimize channel performance metrics (open rates, CTR, conversion, unsubscribes)

Monetization & Growth:

• Lead experiments to improve install-to-paid and trial-to-paid conversion rates
• Optimize in-app experiences including paywalls, upsells, and feature gates
• Drive retention and expansion initiatives for paying customers
• Partner with Product to influence roadmap and remove conversion friction points
• Analyze cohort behavior, retention curves, and revenue metrics to identify opportunities

Cross-functional Leadership:

• Be the owner of our App Store presence and marketing automation platform, creating a process to lead and execute the end to end process for varied teams from intaking requests building, QA’ing, sending and reporting campaigns
• Partner with Head of GTM on OKRs and strategic initiatives
• Collaborate with Product and Operations on feature launches and service updates
• Manage external agencies and freelancers for lifecycle projects
• Share insights and recommendations that drive action across teams

What You’ll Bring:

• 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing
• Expert-level knowledge of email marketing and push notification best practices
• Hands-on experience with marketing automation platforms
• Proven track record improving conversion rates, retention, and LTV through experimentation
• Experience with A/B testing, paywall optimization, and in-app messaging tools
• Strong analytical skills
• Experience partnering closely with Product and Engineering teams
• Knowledge of compliance requirements (CAN-SPAM, GDPR)
• Excellent project management and communication skills

What We Offer:

At Panasonic Well, we believe that the future of work is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and innovative.

Local (Bay Area) employees are expected to come into the office on Mondays & Wednesdays and optional on the other days of the week. Fully remote (Work From Home) employment may be available for select positions.

Employee benefits include:

• Competitive compensation
• Comprehensive benefits (Medical, Dental, Vision, HSA, FSA)
• 401(k) with employer match
• Life & Short Term Disability Insurance
• Supplemental Medical Coverage
• Unlimited Vacation & Accrued Sick Leave
• 12 Company Holidays
• Paid Maternity & Parental Leave
• Paid Caregiver Leave
• Employee Assistance Program
• Pet Insurance
• Casual Dress Code
• Catered Lunch & Snacks
• Discounts on Panasonic products
• Company Social Events

We are proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. All candidates must have valid authorization to work in the U.S. Thank you for your interest.

Grade level and salary ranges are determined by the scope and complexity of the role, along with a review of the applicant’s experience and skills, alignment with geographic market data, and equity with other team members.