Regional Digital Marketing Manager

The Regional Digital Marketing Manager coordinates, aligns and executes digital marketing activities across the Boland & Overberg region in support of the regional marketing strategy as defined by the Regional Marketing Manager. The role owns the region's digital channels by developing and executing the region's organic and paid social media strategy, planning and publishing content across the region's digital platforms, managing social media communities, Google Business profiles and the regional YouTube channel, executing paid social media campaigns, coordinating internal and external content suppliers, and driving continuous optimisation through digital analytics and reporting. All digital activity is delivered in line with National Marketing standards and the digital strategy set by the Group Head of Digital.

Main Purpose Of This Role

• Support Regional Marketing in delivering brand and digital campaigns across all digital channels according to National Marketing best practice and governance.
• Manage the region’s digital channels and campaigns.
• Drive seller and buyer lead generation, brand awareness and engagement.
• Coordinate digital suppliers and stakeholders.
• Provide digital expertise and training.
• Stay current with industry trends, marketing innovations and digital tools.
• Whilst this is a remote position, preference will be given to candidates based in or around the Winelands region, to facilitate attendance at team meetings at the office.
• EE candidates will be given preference in line with the PGP Employment Equity Plan.