Director of Digital Marketing & Growth

We are looking for a Digital Marketing & Growth Director who will build and lead the Group’s next-generation digital growth capability. This is not an IT role and it is broader than conventional performance marketing or e-commerce. The position will connect digital growth, MarTech, CRM marketing use cases, data and measurement, AI and emerging technologies, turning new opportunities into scalable business value.

Key Responsibilities:

• Define and lead the Group’s digital growth strategy and medium-term digital capability roadmap across brands and markets.
• Continuously identify and evaluate new growth opportunities across acquisition, engagement, retention, customer experience and emerging digital channels.
• Own the business roadmap for the MarTech ecosystem, including CMS, CRM, loyalty, app, analytics, consent, automation and advertising technologies.
• Develop CRM and lifecycle marketing use cases together with CRM/Loyalty teams, including segmentation, personalization, pre-stay, in-stay, post-stay, repeat booking, win-back and loyalty activation scenarios.
• Research, evaluate and pilot AI-enabled marketing use cases, including marketing research, personalization, media optimization, content adaptation, conversational interfaces, agentic workflows and productivity solutions.
• Assess new technology and AI vendors based on business value, integration needs, data and privacy considerations, vendor lock-in and total cost of ownership, in coordination with IT and Legal/Privacy teams.
• Own the business roadmap for websites, apps and other digital touchpoints, including user experience, CRO, SEO/GEO, analytics and measurement priorities.
• Lead paid media and metasearch strategy with a focus on measurable growth, efficiency and continuous learning.
• Establish a robust measurement framework covering attribution, data quality, dashboards and actionable performance reporting.
• Lead experimentation and growth pilots, define success criteria, evaluate results and determine whether initiatives should be scaled, improved or stopped.
• Manage digital, media, web, SEO, analytics, CRM and MarTech agencies and technology partners, including scope, performance and SLA quality.
• Act as the business owner connecting Marketing, Brand, Sales, Revenue Management, CRM/Loyalty, IT, Data and external partners around digital growth priorities.
• Lead, develop and prioritize the Digital Marketing & Growth team.

Qualifications & Experience:

• Minimum 10 years of relevant experience in digital marketing, growth, MarTech, CRM, digital product or related fields, including at least 5 years in a leadership or senior management capacity.
• Strong understanding of MarTech ecosystems and the ability to translate business and customer needs into technology requirements and measurable outcomes.
• Solid experience with CRM/lifecycle marketing, automation, segmentation and personalization use cases.
• Strong knowledge of digital analytics, attribution, CRO, SEO/GEO, paid media and digital customer journeys.
• Demonstrated ability to research emerging AI and marketing technologies, build business cases, run pilots and scale successful initiatives.
• Strong analytical mindset and ability to turn complex performance and customer data into clear business decisions.
• Strong stakeholder management skills and the ability to work effectively with IT, Data, Revenue, Sales, Brand and external technology partners.
• Fluent English; able to manage international agencies, vendors and market stakeholders.
• Experience in hospitality, travel or multi-brand consumer businesses is a plus.
• Based in Istanbul and willing to travel frequently to Antalya.